See You on Insta or at ACI-NA

Paul Bowers

When Facebook launched in early 2004, I wasn't one of its earliest adopters. (I'm simply not that trendy-just ask my family.) But as it gained traction, I joined and Airport Improvement did, too.   

Fortunately, one of our writers was an enthusiastic participant in the new arena. Kristin Vanderhey Shaw, now our social media director, convinced me that a stronger online presence could improve our communication with subscribers and the industry. She launched a Facebook page and established our presence on Twitter, and we have steadily built an authentic voice in the market by offering information from our articles and other industry sources. Trade show coverage has been an especially popular online addition. All in all, social media has helped us develop an even closer relationship with airports, consultants and vendors. 

If you haven't already, please follow us on Facebook, Twitter and our newest channel, Instagram. We'd love to hear from you on any or all of the channels! Our social media threads are a great place to post comments about the magazine and share news about your organization or company. In fact, we added a section to our website called Industry Headlines for the very purpose of posting press releases and disseminating news such as airport traffic statistics, personnel changes and consultant or supplier announcements. Your success is our success. Your content can be part of our content. 

We're always looking for new ways to make Airport Improvement better, so please keep the feedback coming via tweets, posts, comments or good ol' email. And look for us at ACI-NA in Fort Worth and SWIFT in Halifax. We don't only want to connect virtually. 

Cheers, 

 




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