So What?

When I hear about new advances in IT, my typical response is "So what?". New technology comes out on a daily basis. A steady stream of new iPhones, Facebook pages and web streaming propositions has made us numb to what is truly new and helpful. What's new may not always be relevant to what my needs are. Hence, I subject them to the "So what?" test. If they don't provide something I really need, or allow me to do something much faster, I'll pass.

So when I tell you that Airport Improvement has a new and improved digital platform for reading issues of the magazine, I understand if your first thought is "So what?" It's only fair for you to ask. 

After evaluating many digital magazine formats, we found one that will make your reading easier than ever. My own perspective is that you should be able to get whatever you need with the fewest clicks possible. We all have limited time and interest, and I don't want to test anyone's limits.

Our new digital issue is available at http://digital.airportimprovement.com. It has all the same content as our print issue, plus added features. You can download it from any device: PC or Mac; iPhone or Android. And it doesn't require you to fill out any forms or plant cookies on your devices. The navigation is intuitive, with words and pictures that are easy to see. The digital issue can also be saved in a PDF file for off-line reading.

On a separate, but related, issue: This issue marks our five-year anniversary. It seems like only yesterday that we were rolling out our first issue at the AAAE Annual Meeting in New Orleans.

It has been a wonderful ride and a real honor to publish in our airport industry. Many thanks are in order, from our readers at airports and consulting firms, to our terrific advertisers and excellent team of writers, artists, web and production specialists and salespeople. Like the stories and the projects they present to you, this is truly a collaborative effort.

Thank You and Cheers!

Paul