Deal Offers Advertisers a Cutting-Edge Media Network to Engage with Over 300,000 Annual Passengers through Vibrant Southwest Michigan Region
August 1, 2018
Kalamazoo, MI – – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), an indirect subsidiary of iHeartMedia Inc., today announced it won a five-year renewal with an option to extend for an additional five years, with Kalamazoo/Battle Creek International Airport (AZO) to provide brands with innovative advertising solutions. The new agreement began May 17, 2018 and media upgrades begin Q4, 2018
Clear Channel Airports has provided AZO with its comprehensive media network since 2008. Kalamazoo, located in Southwest Michigan, is home to 20 Fortune 1000 companies and is the world headquarters for the Kellogg Company, Stryker Corporation and Whirlpool Corporation. The region is also home to a vibrant beer scene with nearly twenty breweries in the area.
The new media network at AZO creates a captivating medium for advertisers to connect and engage with leisure travlers, business travelers and local residents. Some of the key details of the new program are as follows:
In addition, a recent Nielsen study shows airport advertising offers consumers a great opportunity to absorb and respond to brand messaging. According to the study, frequent flyers are highly responsive to airport advertising, with 80% noticing the media and 42% taking action that includes visiting a website, going to a store or learning more about a product/brand/service. Nineteen percent of frequent flyers bought a product they saw advertised at the airport. Additionally, airport campaigns are a significant driver of foot traffic, with 84% of frequent fliers likely to visit a restaurant, 50% likely to visit a clothing/accessories/jewelry store and 41% likely to visit a consumer electronics store.
About Clear Channel Airports
Dedicated to airport advertising for more than 40 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a brand division of Clear Channel Outdoor Americas (NYSE:CCO), one of the world's largest outdoor advertising companies, currently operates more than 270 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com
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For more information, contact:
Wendy Weatherford
wendyweatherford@clearchannel.com
212.812.0081
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