New company name, new brand: thyssenkrupp Elevator now called TK Elevator with new global brand TKE

New brand follows the company’s successful transformation into a stand-alone entity –
underscoring its leading role in next-generation mobility solutions.

▪ Positioning TKE as a people-centric service brand at the top of the elevator industry.

▪ Combining decades of the company’s success with the new opportunities as forerunner in
digital offers.

Essen, February 25, 2021 – TK Elevator, a leading global player in the elevators and escalators
market, announces the launch of its new global brand TKE. The new brand name results from
the change in ownership that took place mid of last year.

“The new TKE brand allows the independent company to further expand. It’s a great opportunity
to strengthen our market positioning and technology leadership in next-generation mobility
services. With the recent integration of our cloud-based digital platform MAX into all kinds of
new elevator and escalator systems, we have made a significant step towards digitalization of
our products and services. This has established a new quality standard in urban mobility
solutions,” says Peter Walker, CEO, TK Elevator. “On the other hand, the brand TKE allows us
to consolidate decades of tradition, engineering know-how, and success.”

Designed to work effortlessly across all digital and physical channels, the new brand identity
refers to the sunrise’s atmosphere of energy and optimism. The warm, vibrant color palette, the
typography, and the logo all signalize motion, positivity, and speed. This creates an ideal
environment for representing a certain spirit of empowerment, autonomy, and premium
technology excellence. The new TKE brand reflects the company’s commitment to transform
people’s lives through smart and seamless mobility solutions.

With operations worldwide and more than 50,000 employees, TK Elevator builds on the
successful legacy of thyssenkrupp Elevator with sales of around € 8 billion in fiscal year
2019/2020. The most important TK Elevator business line will continue to be the service
business which currently maintains around 1.4 million elevator and escalator units with the help
of 24,000 service technicians globally.

The TKE product portfolio covers a wide range of products: from commodity elevators for
residential and commercial buildings to cutting-edge, highly customized solutions for state-ofthe-
art skyscrapers – such as the One World Trade Center in New York. Besides elevators, its
portfolio also covers escalators and moving walks, passenger boarding bridges, stair and
platform lifts as well as tailored service solutions for all products – thus covering a broad
spectrum of urban mobility.

“Over the last year, TK Elevator has successfully diversified and scaled its service offerings
while broadening its global footprint,” says Peter Walker. “Our new brand identity even better
reflects our strong legacy of achievement. It also significantly underscores our goal as a peoplecentric
service brand that leads the elevator industry and acts as a forerunner regarding digital
solutions.”