Statement from Mr. Song Hoi-see, Founder and CEO of Plaza Premium Group Issued 5 May 2021
Plaza Premium Group (PPG) is on a mission to make travel better, together. As a global, leading premium airport service provider, the Group has embarked on a business transformation strategy to reshape the future of travel. PPG’s forward-looking strategy is based on the evolving needs and behaviours of the travel market, both during and post-pandemic.
Re-engineering travel demand strategy: Reassess the needs of the industry and consumers
Over the past years, the travel industry and general consumer needs have expectedly and drastically evolved. Expectations from the market have also changed, from the perspective of both direct-to-consumer and business partners - especially corporate brands and financial institutions who seek attractive travel benefit programmes as a tool to acquire and engage their customers. As the industry leader, PPG sees market gaps and strong opportunities for the Group to drive an industry-wide business re-modelling exercise to consolidate resources and efforts to support demand and distribution. A few key areas of PPG’s travel demand strategy include:
Aggressive growth planning & supply strategy: Addressing the diversified needs of global customers
PPG is the world’s largest independent airport hospitality company and its network will continue to grow through anchoring strategic partnerships. In the coming years, PPG targets to expand from over 180 lounges to over 500 lounges by 2024/25 through growing both the Plaza Premium Lounge venues and through affiliate lounge networks. The plan is to expand PPG’s footprint to create a bigger, global network that is built via strategic consolidation and alliances with industry players, positioning PPG within the top 100 busiest airports worldwide. Again, creating a more open, more innovative, more commercially favourable trade environment is the goal.
PPG has also extended lounge expertise beyond airports, with the recent opening of the brand’s first high-speed railway lounge in China, which is fast becoming a key form of cross-country land transport for business and affluent travellers.
Despite the Covid-19 pandemic, in the past 12 months PPG has expanded its services to include the following airport and railway stations:
Smart Traveller: Welcome to a new level of loyalty membership
How does PPG connect the dots to be seamless, dynamic and digitally driven? The answer is: Smart Traveller.
PPG’s global membership programme is here. Smart Traveller is the key driver transforming PPG’s end-to-end airport hospitality customer experience, distribution and business modelling. The 360o business transformation consists of multiple components, evolving upstream, downstream, vertical and horizontal aspects throughout the entire air travel ecosystem.
Strategic positioning of Smart Traveller:
Being at the forefront of reshaping the future of travel, PPG continues to support the dynamic growth of the industry by taking a lead in forming strategic partnerships with airport service providers, airlines, financial institutions and stakeholders across the ecosystem.
PPG will continue to share the best operational practices and technological know-how within the industry and play an active role in promoting the wellbeing and the revival of global travel.
2022 Charlotte Douglas International Airport Report of Achievement
Giving back to the community is central to what Charlotte Douglas International Airport and its operator, the City of Charlotte Aviation Department, is about, and last year was no different.
Throughout 2022, while recovering from the COVID-19 pandemic, we continued our efforts to have a positive impact on the Charlotte community. Of particular note, we spent the year sharing stories of how Connections Don't Just Happen at the Terminal - from creating homeownership and employment opportunities to supporting economic growth through small-business development and offering outreach programs to help residents understand the Airport better.
This whitepaper highlights the construction projects, initiatives, programs and events that validate Charlotte Douglas as a premier airport.
Download the whitepaper: 2022 Charlotte Douglas International Airport Report of Achievement.