b'18 FSD PARKINGThe Eyes Have It engineering and manufacturing digital LED display technology The airports new garage is highly visible to drivers on Minnesotaand audio systems. What began in 1968 as a side venture of Avenue, a busy north-south arterial that connects U.S. Interstatetwo South Dakota State University professors who to create 90 with downtown Sioux Falls just south of the airport. Tojobs and retain talented graduates later evolved into a global capitalize on so many passersby, designers placed a pair ofpowerhouse. Daktronics now has more than 1 million square massive wraparound video boards on two separate corners offeet of manufacturing space and its products are used in more the garage. These LED displays not only generate advertisingthan 120 countries.revenue but also welcome visitors and promote special eventsThe airport spent $1.2 million on its two Daktronics displays, for tourism agencies and other regional stakeholders. each measuring 24-feet tall by 58-feet wide. Although the Given the high-profile placement of the garage, it wascontract was awarded through a competitive bidding process, essentially FSDs new front door. And the five-member Siouxworking with an in-state vendor came with the added value of Falls Regional Airport Authority board consequently had highbolstering civic pride within the land of Mount Rushmore. expectations for its appearance.Its a good introduction of a worldwide, Its the first view you getfrom quite a distance awayofrenowned technology company thats in our airport, King says. They didnt want it to look typical.our backyard, King says of Daktronics They wanted something that stood out. involvement. Were proud to have an iconic piece that you can say was built The project team didnt have to look far to find the rightin South Dakota, adds Jerry Young, the partner to deliver what King calls that wow factor. companys regional sales manager for Less than 60 miles north of Sioux Falls is the corporatetransportation. JERRY YOUNGheadquarters of Daktronics, a firm that specializes in designing, SEE THE DENVER INTERNATIONAL AIRPORT DISPLAYS IN ACTION.DIGITAL LED VIDEO DISPLAYSIMPROVE THE TRAVELER EXPERIENCE OPTIMIZE OPERATIONS CREATE A SENSE OF PLACEDaktronics LED video display technology provides a reliable canvas for airports that focus on the traveler. With the effective use of indoor and outdoor installations, airports can do more than move travelers from point A to point B.DAKTRONICS.COM/AIRPORTSNovember | December 2024AirportImprovement.com'