b'CONCESSIONSMSP37waterfrom pool pumps and residential water softeners toIn addition to providing free, filtered agricultural irrigation equipment and equipment for industrialwater to passengers, the cutting-edge water management. Its Everpure filtration products, for residentialHydroStations provide an interactive and commercial use, stood out to Saxton as a great product toexperience for users with educational showcase at MSP.information about water-related issues Our overarching goal is to partner with hometown leadersand the positive impact they can make by and work with them to elevate our passenger experience andbringing and filling a reusable water bottle highlight our region as an exceptional place to live, work andwhile traveling, says Adrian Chiu, executiveADRIAN CHIUvisit, Saxton explains. vice president and president of Pentair Water Solutions.Not only does Pentair fit that bill, its filtration system could help achieve the Metropolitan Airports Commission goal of divertingThe company worked with MSP to develop a marketing 75% of materials from the airports current waste stream bycampaign that showcases the partnership and the airports 2030. Given the volume of single-use plastic water bottles thatoverall sustainability efforts. In addition to running on ends up in recycle and trash bins, adding more water refillingHydroStation screens, materials appear on the MSP website, stations was an attractive option.terminal directories, social media posts and electronic newsletters delivered during peak travel periods.Bringing our companies together, we just saw that this was a perfect opportunity to motivate new behaviors around waterWith MSP ranking as the 19th busiest airport in North consumption, conservation and waste, Saxton summarizes. America and named the top airport in the United States in 2024 by Travel + Leisure, this partnership provides an amazing Hope in a Bottle opportunity for us to showcase our mission to help the world While MSP saw the benefits of using Pentairs Everpuresustainably move, improve and enjoy water, lifes most essential technology, filtration systems are generally veiled behindresource, says Chiu. One of the ways we aim to advance a dispensing units. The project team wanted a vehicle to highlightmore sustainable world is through innovative solutions that help the company and the benefits of the carbon-filtered, UV-stabilizedour customers reduce their environmental impact, including chilled water its equipment would deliver.reducing the need for single-use plastic water bottles.Once we established that we had something here that bothAs the average weight of an empty 20-ounce polyethylene groups were interested in, we looked at what this partnershipterephthalate bottle is about 24 grams, it is estimated that MSPs would really look like inside of MSP, Saxton explains.water bottle refill network eliminates an estimated 600 pounds of waste from single-use water bottles every day.To bring its brand to life at the airport and achieve the goals ofThe goal of the strategic partnership is to enhance the both organizations, Pentair suggested looping in HOPE Hydration,passenger experience, provide solutions in response to a desire a company that is B Corp-certified for its positive social impact,for sustainable practices, and drive innovation, Chiu adds. that provides modern water fountains. Its standalone unitsThrough this partnership, we are making it easy for passengers combine water bottle filling stations with 55-inch screens thatto choose reusable options over single-use plastic by delivering deliver marketing messages or paid advertising. The businessfree, chilled and filtered water while also providing an interactive model is offering free water for everyone, with zero plastic waste,experience that highlights how they are making a positive impact sponsored by entities that want to communicate with consumerseach time they fill their reusableduring the 12.8 or so seconds it takes them to refill their waterwater bottle. bottles. HOPE Hydration has a high-profile unit in Times Square (with rotating ad sponsors) and places temporary stationsKeeping Countat events such Coachella, Formula 1 races, the Wellington Equestrian Festival and various industry conferences. The recentHOPE Hydration Founder and Chief Executive installations at MSP are the companys first at an airport. Officer Jorge Richardson notes that access to water at airports such as MSP is crucial.Pentair fostered the relationship by facilitating several exploratory conversations with Saxton and Waldhart, whoOne of HOPEs key target markets is ultimately determined that HOPEs eye-catching 80-by-48-inchtravel, given that travelers can lose up to 1.5 HydroStations would be a good fit at MSP. Pentair also paid forliters of water on a three-hour flight, shares the installation of 10 units in high-traffic locations throughoutRichardson. Additionally, with many airports both terminals and committed to servicing them for three years.implementing plastic bans, sustainableJORGE RICHARDSONIn return, it receives marketing exposure as the Official Watersolutions have become a priority. Sponsor of MSP.The technology behind the companys bottle filling kiosks helps airports measure the results of their sustainability efforts and AirportImprovement.comNovember | December 2024'