b'36 CAK | GRR CONCESSIONS FACTS&FIGURESDigital Storefronts DrumProject: Online Sale of Airport-branded Merchandise Up Support for Airports Location: Gerald R. Ford Intl AirportBY NICOLE NELSONFocus: Apparel & gift items commemorating airports 60th anniversary When Haley Abbas is toolingpage of the airport Vendors: Printify for products & logo application; Shopifyaround Grand Rapids, MI, shewebsite, on social for sales transactions finds it extremely gratifying tomedia platforms or Sales: $15,000 from April-Aug. 2023 see people, young and old, wearing hats,via Shopifys link at sweatshirts and other swag celebratingflyford.myshopify.the 60th anniversary of Gerald R. Fordcom. The all-digital International Airport (GRR). initiative went live As marketing and communicationsin April 2023 andHALEY ABBASmanager with the Airport Authority,logged more than Project: Online Sale of Airport-branded MerchandiseAbbas has been living and breathing the$15,000 in gross sales in the first five Location: Akron-Canton Airportanniversary celebration every single daymonths. Merchandise: Limited collection of gender-neutral itemssince last year. To help the community atKnowing that GRRs banner such as hats, key chains, socks, tote bags, etc. large feel more involved and engaged,anniversary was coming up in New in 2024: Honey products harvested from airportsshe and her team launched a digital2023, Abbas and her team started own apiary storefront that sells merchandisebrainstorming merchandise and selling Format: Customers shop on airport website, inventory iscommemorating the big occasion.options with the airports marketing housed in the marketing office, airport employees fulfill/ Shoppers can access the onlineagency in summer 2022. After developing ship orders offerings through a banner on the mainsome designs, the team assessed a few Avg. Order: $41 dozen different product samples. November | December 2023AirportImprovement.com'