b'38 CAK | GRR CONCESSIONS Patterned dress socks are one of CAKs hottest sellers.The branded travel kit is also popular.Merchandise with GRRs retro 60th anniversary logo is common throughout the community. We are not looking to make money off of this, she emphasizes. We just want to get the name out there, and we want people to have access to our products outside of our event giveaways. When a customer makes a purchase from the online store, airport staff receive an email alert and a designated employee retrieves the merchandise from the marketing office and ships it to the customer. The average online order totals $41, and a busy day can include more than a dozen separate purchases. The site logged more than 50 sales during a Black Friday/Cyber Monday Overall, the airport has offered 35 differentpromotion launched on social media in 2019. Thats when items since it opened its online store.Dalpiaz knew the online retail initiative was worth continuing. The airport rotates items based onNext year, the digital storefront will begin offering a sweet new the season, such as beach towels in theoption: honey produced right at the airport. We have recently summer and hoodies in the winter. Thislaunched an apiary here that is just thriving, Dalpiaz explains. year, ahead of Cyber Monday, CAK will beWith the wild flowers and the clove and the habitat we have for offer a branded beanie.them, the bees are producing honey ahead of schedule. Lisa Dalpiaz, the airports vice presidentLISA DALPIAZ The plan is to use proceeds from online sales of honey of Air Service and Business Development, notes that onlineproducts to offset costs of the not-for-profit apiary. Currently, buyers run the gamut from local folks to aviation geeks. CAK has 76 colonies of bees on its 2,400 acres of land.Year after year, the digital storefront predictably encountersIt is definitely a passion project for our environmental services an uptick in sales just before Christmas and other gift-givingteam, so whatever funds are generated from digital sales will holidays. Despite these surges, it has remained manageablego back into facilitating the beekeeping and making sure that for CAK to maintain inventory at the airport and fulfill orders in- their suits and equipment are as top-notch as possible, Dalpiaz house.explains.Dalpiaz and her team looked into other options, but theyLike the embroidered hats and socks, jars of honey and all added expenses that would increase product costs forindividually portioned honey sticks will provide CAK more customers. To keep prices low, CAK basically charges the actualopportunities to market itself. cost of products plus uninflated shipping expenses.November | December 2023AirportImprovement.com'