b'24 COS PARKINGGrowth Potential Whatever potential new service or feature is on the table for While plenty of airports have parking reward programs, Phillipsother airport leaders, Phillips advises them to think about what and Ryan are unaware of any others with an annual membershipthey would like when travelingways to make the experience program like ParkCOS. Its still too early to determine if the newless stressful and more enjoyable. He also recommends format will increase parking revenue, but the airport incentivizedstaying focused on your airport and its unique benefits. early participation by offering existing Premier Lounge membersEmphasize those things, he suggests.discounted ParkCOS memberships. That formula seems to have worked for COS and its new Estimating customer behavior is tricky, especially as weparking membership program. Were super-happy about how grow, says Ryan. (Enplanements at COS were up 10% lastits going and how its been accepted and appreciated by the year vs. 2022.) We might be pleasantly surprised with morecommunity, says Phillips. memberships as people learn about them. But he doesnt consider ParkCOS the be-all and end-all. As she sees it, ParkCOS could boost one of the airportsWe just continue to look for more things like that.largest non-aeronautical revenue streams while also providingAnother recent success: In March, the airport debuted a a great service to members.live music program called flyTunes. About twice a week, COS The concept is already attracting interest within the industry.features a local act from various musical genres. In addition to Several airport directors have approached Phillips at recentenriching the travel experience for guests, the program is fueling conferences and other gatherings to ask about the newengagement with the community. So far, more than 150 acts program.have expressed interest in performing at the airport. The eezeetags FamilyGlobal Coverage,Local ServiceEasy. Fast. Clean.Passengers love the fact that theyAirports & Airlines increase the Creating no waste saves cleaning cant make a mistake tagging bagdrop capacity by 200% and staffcosts and keeps the terminal floor their bag. will enjoy the increased service rolefree from possible contagious paper.towards passengers.www.gatebiz.comeezeetags 178x2124mm.indd 1 17-07-2023 09:32September 2024AirportImprovement.com'