b'Pittsburgh, by Alexander Calder22 PIT TERMINALSCurating an Improved Customer Experienceat Pittsburgh Intl BY JODI RICHARDSFor Pittsburgh Internationalevery aspect of the terminal, includingArtists applied to both open calls Airport (PIT) and its $1.7 billionconstruction and design. It includesand invitations, and their proposals Terminal Modernization Program,integrated artwork, rotating exhibits, and awere reviewed by selection panels that art is most certainly not an afterthought.schedule of live performances.included Airport Authority staff, regional Creativity was thoughtfully imbeddedfromArt has always been a part of thearts professionals and members of the roadways leading to the airport to spacesairport and the way we affect theproject design team. Marshall and the Art throughout the brand new 811,000-square- passenger experience, Marshall says.in the Airport team before him identified foot terminal.The art master plan details how PIT canspecific areas where art could be added to Keny Marshall,best integrate art into the terminal andimprove the passenger experience.arts and cultureall aspects of the Terminal ModernizationWe try to be thoughtful in the way manager at PIT,Program.we integrate art and do it in a way that explains that theThe art program reflects Pittsburghsreflects our community, which is very airports art programrich cultural heritage and its deep well ofcreative, Marshall says. Early on the is an ongoing effortart and creativity, he adds. Works fromthought process was that the passenger to create meaningful15 different artists can be found in 30experience is a key driver for not just the connections, reflectKENY MARSHALL locations across the airport campus,art program, but for how travelers interact the regions culturaland more than 80% of artists hail fromwith the airport. heritage, serve as wayfinding elementsthe region. Its not just the airport thatArt can provide moments of calm or and improve the overall experience forPittsburgh deserves, but its the airportdelight and is something to lessen the travelers. In 2018, an art master planthat Pittsburgh is presenting to the world,anxiety people feel when they travel, was developed to integrate art intoMarshall explains. Marshall comments. A master plan helps November | December 2025AirportImprovement.com'