b'34 MEM INFO TECHNOLOGY Interactive Web Page Offers Planning Toolsfor Memphis Intl Travelers BY KEN WYSOCKYIts sad, but true: Most route mapsbuild travel itineraries and then share them FACTS&FIGURESon airport websites are about asand other information with friends and family.bland as in-flight meals. Glen Thomas, director Project: Interactive Where We Fly website page But Memphis International Airport (MEM)of Strategic Marketing Location: Memphis (TN) Intl Airportrecently spiced up its version by offeringand Communications 2022 Volume: About 4.3 million passengers customers a veritable smorgasbord of intelat MEM, reports that Project Cost: About $23,000/year about flight destinations and associatedcapitalizing on this Vendor: FlightPath3D attractionsall on one sleek web page withgeotainment trend has Content Development: 4-6 weeks lots of videos and clickable links.significantly boosted The Where We Fly page, which went live intraffic on the airportGLEN THOMASIntegrating New Page: Few hours website. Functionality: Travelers can filter destinations byFebruary, was created by FlightPath3D, the flight duration, airline & interests; watch short videossame software company that provides theWhere We Fly gives travelers a rich, about destinations & attractions; click on airline linksinflight maps used by more than 70 airlines.centralized and concentrated source of to book flights; build travel itineraries that can beThe centerpiece of MEMs new web pageinformation, all on one web page on our shared with others is an interactive map designed to deeplywebsite, Thomas explains. It also brings Traffic: 12,000 people visited Where We Fly webengage travelers by allowing them to filteran entertaining and interactive component page from Feb. 20-April 13; average viewer browseddestinations by flight duration, airline andto what was previously just a static for 9 min. travel interests such as history, culture andinformational page.Key Benefits: Boosts overall website traffic;attractions. Beyond providing passengers with a generates valuable customer data for airport, tourism officials & airlines; helps promote destinations withoutCustomers also can click on links for airlinewealth of information, the new website favoring any particular airline; vendor updates pagewebsites to book flights and follow otherfeature allows MEM to collect a lot of data contentlinks to watch short videos about a host ofabout what destinations and related material Take a Look: flymemphis.com/where-we-fly destinations and attractions. They also canpotential customers are searching for. And July | August 2023AirportImprovement.com'