b'INFO TECHNOLOGYMEM37Airports absolutely could use the page to generate adLooking at the big picture, Thomas sees MEMs Where We revenue, he remarks. We do observe that the time people spendFly web page as an emerging trend. Weve had several airports viewing this product far exceeds the average time spent looking atreach out and ask questions to see what we think about it so an airports website, and I think thats because visitors can accessfar, he reports. Were all looking to do the same thing: promote a lot of information quickly. destinations and figure out different ways to inform passengers With richer content, people are hanging out longer andand hopefully increase air traffic, which is our ultimate goal.exploring, so it makes sense to allow for advertising. Thomas also wants the MEM website to be a valuable resource MEM pays FlightPath3D $23,000 a year to maintain its Wherefor travelers. To do that, you have to have a good hook, he We Fly page. Creating the initial content and incorporating it intoconcludes. I absolutely would expect more airports to utilizethe airports existing website took the company about four this service. to six weeks. Jackson notes that the cost for other airports would vary according to their flight volume and number of destinations served. Size-based pricing allows small airports to enjoy the same experience as larger airports, he explains. Its like adding a widget to a website, he adds. It only takes a couple of hours to integrate our product.When the Where We Fly page went live on MEMs website, it didnt include public access for the first few days. Thomas notes that this is a common practice to work out any potential kinks. However, no tweaks were needed during the soft launch.External AdministrationFlightPath3D updates flight, route and destination information as needed, and a MEM staffer manages the website page and works with the company to help ensure informationis accurate.We do all of this as a turnkey operation, Jackson points out. The airports dont have to do anything, which is another thing that makes it appealing.To minimize the need for constant updates, the page focuses on mainstay destinations such as Beale Street, the Stax Museum of American Soul Music, Graceland and Sun Studio in Memphis, rather than smaller attractions and restaurants. The strategy is to provide information Jackson describes as less perishable but still of primary interest to travelers.We dont provide micro-content, he elaborates. People dont use an airport website for things like that.AirportImprovement.comJuly | August 2023'