b'36 MEM INFO TECHNOLOGY The Where We Fly page on MEMs website already is popular with travelers. More than 12,000 people visited it from Feb. 20 through April 13, and the average visitor browsed there for 9 minutes. While Thomas doesnt have hard data about how much time people typically spent on the airports previous static list of flights, he is confident it was far less than 9 minutes. I have to think that the Where We Fly component has added time because people are digging in and learning about destinations, he reasons. To me, that 9-minute figure is one of biggest measurements of success because in thisValuable Intel day and age, it shows that people are engaged.Interestingly, Memphis is the most most-researched destination on Jackson says that the initial performance of MEMs Wherethe Where We Fly page, with 39% of visitors viewing attractions We Fly page bodes well because website bounce rates showthere, followed by Las Vegas (21%) and Orlando (nearly 20%). that people quickly leave pages that dont provide robust data in short order. Were sharing this information with Memphis Tourism officials because it generally tells us the things that people are most Its also worth noting that about 60% of visitors browse theinterested in seeing, Thomas says. Its pretty fascinating to me web page on a cellphone, Thomas adds. that arriving passengers are using this so heavily. Clearly, theyre seeing value in this page.Perhaps theres potential for Memphis Tourism to piggyback on that, he continues. Were kind of just scratching the surface so far. It will be interesting to see what this data looks like a year from now.Your airport operations Information generated by the web page could also benefit air service development teams. While such data pales in comparison consolidated, to actual passenger traffic figures, it could help airlines analyze how various routes and destinations perform, Thomas says. coordinated, While Thomas acknowledges that the internet is full of travel complete. websites with information about destinations, he doesnt feel MEMs Where We Fly page is redundant because it provides specific customers with targeted information in an interactive format. What excites me about the airport experience is that airports are in the business of being economic engines, adds Jackson. And at the heart of that is the relationships with airlines and all the routes they service. Digitize all paper processes Its big news when an airport announces the addition of a newMake inspection forms actionableairline or a new route, he continues. So having this all-in-oneAutomate noti\x1fcations and tasks tool for their travelers seems to be very much at the heart ofCapture all information for instant real-time reporting airports business models and missions. Track all SMS requirements - make compliance easy Revenue Potential Implement immediately Learn More: Currently, the Where We Fly page of MEMs website does not veoci include paid advertising, and Thomas says thats unlikely to change anytime soon. Jackson, however, says that advertising an easy option to add. veoci.com/aim|203-782-5944|info@veoci.comJuly | August 2023AirportImprovement.com'