b'32 ORF PARKINGPHOTO: NORFOLK INTLAIRPORT space. Machine learning improves efficiency by using information captured over time. We have the ability to make it smarter over time and retrain and then validate when we makeCHRIS SCHEPPMANNupdates or upgrades of the system, says Chris Scheppmann, chief executive officer of EnSight Technologies.The system also integrates with AeroParker, ORFs parking reservation platform since December 2021. Reservations are sent instantly to the HUB system and customers are identified by a QR code at the entrance and exit, explains Alan Daring, vice president of business development with AeroParker. Daring reports that annual reservations at ORF have grown by 260% since the launch of AeroParker, accounting for 9% of parking revenue, and continue to grow.Scheppmann notes that this synergy benefits customers who pre-book their parking. When they get there [to the airport], they can understand the best and fastest Cameras track the occupancy of each parking space in real time.area of the garages or the surface lot to find PA AI 4.625x4.625 Jan.pdf 1 12/23/2024 8:49:27 PMavailable parking so they can make their flight and start their journey off seamlessly, he explains.Welcome & ImpressORF plans to display real-time information about parking availability on the airports Each Traveler website in early 2025, adding further efficiency for all parkers. This will allow Transform your garage in a customer experience advantage travelers to check for space in every lotby guiding parkers quickly to open spaces and enhancing and garage.C their safety with a camera-based Automated Parking Guidance Loyalty Rewards System. Streamline operations with actionable data: track M garage usage, view/record real-time HD video 24/7, andThe airports Parking Perks program awards Y receive custom alerts. Contact us to learn how! 1 point per $1 spent, redeemable for rewards like parking discounts ($5 off after spending CM $100), swag bags, sports tickets and more. MY With 24,000 users and 64,000 bookings since launching in July 2022, the Parking CY Perks program has been deemed a success. CMY Its really interestingthe discounts, while K customers appreciate them, seem secondary to the other side of it, watching their points grow and being enrolled for these prizes and things, Sutherland observes. Theyre just really into it.The airport marketing team uses monthly promotions and limited-time offers to engageparkassist.com participants and encourage early reservations to help manage peak demand. January | February 2025AirportImprovement.com'