b'6 PUBLISHERS COLUMNHanger or Hangar. Helping Your Local MediaEver since we launched Airport Improvement, Ive used GoogleAnother favorite of mine is how local press Alerts to help source information about airports. Dont get me wrong,doesnt differentiate between private parking I love hearing from all of you airport folks, consultants and suppliers!providers and airport options, implying that But Google Alerts help augment what you send by providingairports own/control all parking near their information posted by local press about whats taking place on afacilities. Hmmm! We all know thats notmicro, local level. the case. While I appreciate my local press brethren, their lack ofWhat we have is a lack of knowledge. How knowledge about what makes aviation tick can be maddening.can we expect the traveling public to know thePAUL BOWERS, PUBLISHERSpecifically, the nuances about who does what. And this goes a lotdifference if the local press doesnt know the difference?deeper than knowing the difference between hangar and hanger. Perhaps the industry could develop campaigns to help prevent What am I referencing? How about a headline like, Airporterrant headlines and misinformation. Better yet, how about an workers strike in XXX? The logical inference for readers is thatAirport 101 course to help media understand how your particular these workers are airport employees, right? Wrong! In this instance,airport works? Ill grant you that many writers are underpaid and they were either airline employees or contractor workers, nothave a history of moving from job to job, industry to industry. airport employees. Its a never-ending cycle. But ultimately, its better for you when How about this gem during the famous CrowdStrike debaclecustomers are properly informed about how airports operate.last summer? Mass IT outage hits airports. Was it airport systemsCheers!that were shut down? No, it was airline systems.POSITIVE ENERGYEnergy resiliency and sustainability concerns?Our team of experts can provide solutions for all your energy needs from energy management plans and resiliency road maps to energy audits and retro-commissioning.HANSON-INC.COM/FLYInnovative engineering for a better planet.January | February 2025AirportImprovement.com'