In 2009, parking operations at Fort Lauderdale-Hollywood International Airport (FLL) were basically on life support. With volume and revenue sliding at alarming rates, the executive team drafted Doug Wolfe, FLL's chief financial officer, to revive the ailing profit center. "Our customers were abandoning us and we were losing parking revenue," recalls Wolfe. "The off-airport parking businesses grew from 2% to 12% of market share. Something had to be done."