May 1, 2025 – Los Angeles, CA – Flowt, an innovative financial services firm with a unique business model that allows clients to monetize their cashflow and maximize their payment flexibility, announced today the appointment of industry veteran Joe Waller to their executive team. Waller, who will serve as Chief Revenue Officer, joins Flowt at a time of rapid growth and expansion.
A recognized leader in go-to-market strategy and scaling operations, Waller will oversee all aspects of Flowt’s revenue generation – aligning sales, marketing, customer success and partnerships to drive sustainable and scalable growth.
Prior to joining Flowt, Waller served as CEO of Pacific Gateway where he launched a rebranding and marketing strategy that fueled exponential growth and enabled the San Francisco-based company to defeat global, multi-billion-dollar competitors. He has also served in the leadership of HMSHost, Westfield, and AMI-Inflight.
“Joe has a track record of building high-performance teams and turning strategic vision into real-world revenue,” said Anwar Daniels, CEO of Flowt. “That broad-based experience will be invaluable to our clients as they learn how to monetize their cashflow.”
“Flowt is unique in that it was built from the ground-up by business leaders who looked at the cashflow challenges faced by all companies – large and small – and saw an opportunity for companies to both increase payment flexibility AND create a new revenue stream”, said Waller. “That type of substantive, real innovation is rare and I could not be more excited about being a part of it”.
In addition to founder Anwar Daniels, Waller joins Goldman Sachs alums Russell Elliot and Scott Weinstein in the senior leadership of the company.
About Flowt
Flowt is a financial services company that helps businesses to monetize their cashflow and increase payment flexibility. With offices in New York and Los Angeles, Flowt serves clients across multiple sectors and is led by a team of seasoned executives from finance, operations, and technology.
