Industry News

Hidden Disabilities Sunflower Program Launched at Fort McMurray International Airport

Jul 11, 2021 | News

YMM trains employees to better assist passengers with hidden disabilities

Fort McMurray, ABMore than ever before, passengers with hidden disabilities can travel with ease through the Fort McMurray International Airport (YMM). Thanks to YMM’s enrollment into the international Hidden Disabilities Sunflower program, Sunflower wristbands, lanyards and pins are now available to anyone travelling through YMM at no cost. These indicators act as a simple tool to voluntarily share the passenger has a disability or condition that may not be immediately apparent – and that they may need a helping hand, understanding, or more time during their passenger journey.

There are hundreds of types of hidden disabilities. Globally, 1 in 7 people live with a disability – and 80% are invisible. Thousands of businesses ranging from retail, travel and tourism participate in the Hidden Disabilities Sunflower program – including 200+ airports globally.

“At YMM, we’re committed to offering our guests the most enjoyable passenger experience possible,” says Michael Sieger, VP, Air Service & Commercial Development of the Fort McMurray Airport Authority. “With the Hidden Disabilities Sunflower program training, our employees and partners can better support passengers in their airport journey, while further enhancing YMM’s inclusive environment.”

Paul White, CEO of Hidden Disabilities Sunflower, is happy to see the program expand, “We are thrilled to have YMM join the global Hidden Disabilities Sunflower. As the tenth Canadian airport to officially launch the Sunflower program, YMM has helped us cross an important regional milestone as we continue to grow support for people living with non-visible disabilities.”

Passengers travelling through YMM can find the free Sunflower items at the Information Desk, located on Arrivals (Level 1).

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  • Paul Bowers

    Experienced Publisher with a demonstrated history of working in the aviation industry. Skilled in Marketing Management, Negotiation, Budgeting, Business Planning, and Operations Management. Strong business development professional with a Bachelor of Business Administration focused in Management from University of Wisconsin-Whitewater.

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