New concepts bring the character of New York City’s boroughs to life, deepening JFKIAT and Hudson’s shared commitment to elevating the passenger experience through local collaboration
Queens, New York – October 20, 2025 – JFKIAT – the operator of Terminal 4 at John F. Kennedy International Airport – together with its longtime partner Hudson, today announced the opening of three reimagined market concepts in T4. Designed as immersive tributes to Manhattan, Brooklyn, and the Bronx, these new Hudson locations showcase the best of New York’s makers, artisans, and cultural institutions, offering travelers an authentic sense of place from the moment they arrive at the terminal.
Terminal 4 is a key component of the Port Authority of New York and New Jersey’s $19 billion transformation of JFK Airport into a world-class gateway, which will include two new terminals, the modernization and expansion of two existing terminals, a new ground transportation center, and an entirely new, simplified roadway network.
This initiative is part of JFKIAT’s North Star vision, a strategic plan developed in collaboration with airline and business partners to transform T4 into a world-class, passenger-focused destination. At the heart of this vision is a commitment to local connection – celebrating New York’s diversity, neighborhoods, and communities through food, beverage, and retail offerings. These openings build upon JFKIAT’s recently announced lineup of New York–based dining concepts – including Eataly, Chopt, Boqueria, and Villa Russo – further positioning Terminal 4 as a destination in its own right that reflects the diverse character and communities of New York City.
“The launch of these three Hudson locations represents the best of what partnership can achieve,” said Roel Huinink, Chief Executive Officer of JFKIAT. “Together with Hudson, we have reimagined what airport retail can be – spaces that not only reflect the vibrant character of New York’s boroughs, but also create new opportunities for local entrepreneurs and small businesses to reach millions of travelers from around the world. This collaboration allows us to deliver a truly world-class, locally inspired experience that is both intuitive for passengers and deeply connected to our city.”
“The new Hudson locations embody the spirit and diversity of New York City,” said Teresa Rizzuto, General Manager of John F. Kennedy International Airport. “We’re proud to work with our partners to continue setting the standard for what modern airports can be by celebrating local culture while delivering a world-class passenger experience.”
As one of North America’s leading travel retailers, Hudson worked closely with JFKIAT to transform its convenience stores into tailored marketplaces – Manhattan Mercantile, Brooklyn-inspired East River Market, and 149th & Grand representing the Bronx – each with its own architectural identity, product mix, and cultural cues tied to its namesake borough. Beyond traditional retail, these concepts are designed as storytelling spaces, connecting passengers to New York’s creative and culinary communities through curated merchandise, artisanal goods, and diverse food and beverage selections.
Through the creation of these concepts, JFKIAT is continuing its mission to support small, local, and diverse businesses based in New York City – many of whom are making their airport retail debut at these new locations at T4 – and introducing them to a new audience of customers who may not have otherwise discovered their offerings. At the East River Market, passengers can find products from Brooklyn Grange, the U.S.’s leading rooftop farming and intensive green roofing business, and offerings from Cantina Royal, a Brooklyn-based brand elevating Mexico’s rich food heritage. 149th & Grand features granola from Bennett’s Deli & Sandwich Co., a Bronx-based family business that offers handmade, small batch gourmet products, and tea from Teazert Tea, a Black-owned, woman-owned line of dessert-inspired tea blends made from all natural ingredients. At Manhattan Mercantile, passengers can grab luxury chocolates from woman-owned MarieBelle New York, and pick up treats from Posh Pretzels, a brand owned by a self-taught chocolatier based in Tarrytown, NY.
“Hudson is proud to partner with JFKIAT on this groundbreaking project, which highlights the power of collaboration to redefine the travel experience,” said Bridget Biagas, VP, Development, Hudson. “These new concepts embody everything that makes New York special—its culture, its creativity, and its communities. By bringing together world-class design with authentic local products, we’re not only elevating the passenger journey but also amplifying the voices of New York’s makers, artisans, and small businesses on a global stage. Together with JFKIAT, we’re setting a new standard for what locally inspired airport retail can be.”
About JFKIAT
JFK International Air Terminal, LLC. (JFKIAT) is the operator of Terminal 4 at John F. Kennedy International Airport, one of the most active air terminals in the New York area, serving 21 international and domestic airlines with an annual passenger volume of more than 27 million travelers in 2024. In 2017 Terminal 4 became the first existing airport terminal in the U.S. to receive LEED Gold certification by the United States Green Building Council (USGBC) for operations and maintenance, and in 2022 it became the first air terminal in the U.S. to receive Platinum recognition for pre-existing air terminals. The terminal’s expansive Retail Hall offers an unparalleled experience for travelers with a wide range of food and beverage and retail options, from chic to upscale and from convenience stores, to electronics, accessories, and gifts. Terminal 4 was the first air terminal in North America operated by a private management company. JFKIAT’s managing member is Schiphol USA Inc., a U.S. affiliate of Royal Schiphol Group.
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