MAGO, THE AIRPORT-CENTRIC TRAVEL COMPANY, COMMERCIALIZING NON-AERONAUTICAL OPPORTUNITIES FOR AIRPORTS INTERNATIONALLY

MAGO has recently launched its B2B website, mago.travel, which has generated brand awareness and sparked new interest in the growing company.

MAGO is becoming increasingly known for its role in redefining how airports increase their non-aeronautical revenues through a unique blend of products, technologies and services that empower passengers to choose better travel experiences and airports to grow and diversify revenues.

And MAGO’s remit is growing – originally set-up to protect and increase non-aeronautical revenues for UK airports within MAG (Manchester Airports Group), MAGO now provides commercial capabilities, products and services to airports around the world.

The MAGO platform powers MAG USA, the United States ‘go-to’ organization for delivering market-leading commercial solutions with a focus on Parking Distribution, Airport Lounges and Car Parking Services, as well as P3, Retail and Terminal Developments.

Having extensively researched the market for its own needs, MAG discovered that the technology necessary to create an end-to-end digitally enabled experience for its passengers did not exist. And five years ago, MAGO was launched with the idea to develop more bookable products via an integrated system or platform with a single basket at its core.

Today MAGO has a market-leading eCommerce portfolio, offering a range of travel products and commercial services built by airports for airports:

aCommerce by MAGO / Commercializing non-aero opportunities for airports

• GOtravel / Connecting passengers to the airport, beyond and back again, GOtravel is a reservations system for pre and onward connections
• GOairport / Improving the airport and terminal experience, GOairport is a reservations system for parking, hospitality and ancillary products like cancelation insurance, security fast track and baggage
• GOretail / A multi-merchant marketplace for duty free and retail, GOretail enables passengers to browse and reserve products before their day of travel

Services by MAGO / Unparalleled expertise to compliment aCommerce

• Drive / End-to-end revenue management to help airports maximize EBITDA contribution
• Market / Digital marketing strategy and delivery to drive customer acquisition, retention and loyalty
• Distribute / Increased market visibility delivered through MAGO’s partner network

MAGO recognizes that the long-term sustainability of the airport business model relies on building strong, digitally enabled relationships with passengers. Once more and more passengers become ‘known’ to the airports, a much deeper relationship can be formed and a more personalized experience offered – something which is only likely to grow in importance as airports start their road to recovery from the COVID-19 pandemic.

Martin Jones, CEO of MAG USA responded to the launch saying “MAGO holds the solution to major post-COVID pain points that US airports will encounter. Passengers will demand a more contactless and personalized journey, airports will want a more predictable passenger flow and enhanced non-aero revenues and airlines will want a lower cost to operate and/or new revenue streams. On top of that all, new and innovative sources of revenue will be desperately needed to get the industry back on its feet, regain profitability and return to growth.”

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About MAG/MAG USA/MAGO

MAG (magairports.com)

MAG (Manchester Airports Group) is the largest UK-owned airport owner and operator, responsible for Manchester, London Stansted and East Midlands Airports.

MAG USA (magworld.com)

MAG USA, established in 2015, has a range of market-leading commercial solutions that are currently live and operational at a growing number of airports in the United States.

MAGO (mago.travel)

MAGO, previously set-up as MAG’s digital division, has grown into an airport-centric travel company that has an established eCommerce portfolio for airports globally.