September is in full swing with the September Surge – when vacations fade, routines reset, and business travel hits high gear. To mark the moment, Matthew and Camila McConaughey are raising a glass of Pantalones Organic Tequila and declaring it the “Official Tequila of Takin Care of Business.” By leaning into the season, they’re marketing the moment with a wink: reminding us that getting back to work doesn’t mean giving up the fun.
As part of the “Official Tequila Of” campaign, Matthew unveiled a new photo capturing that balance. From the waist up, he’s all business – serious, focused, and glued to his laptop. From the waist down? Pantsless, true to the Pantalones name. Just within reach sits a margarita, the ultimate symbol that work and play don’t have to be mutually exclusive.
For those taking care of business on the go, Pantalones is meeting travelers where they are: the airport. This fall, OTG is serving Pantalones cocktails at 8 of the nation’s busiest airports, inviting flyers to trade the usual rush for the Q3 Forecast Margarita or the Bottom Line Bloody Mary. Select locations nationwide – including Prime Steakhouse at LGA, El Premio at IAH, and Vesper Tavern at EWR – are on board, with a full list available [here].
By turning September’s back-to-work grind into a reason to cheer, Pantalones Organic Tequila proves that business as usual can still come with a twist. After all, airports are one of the few places where it’s acceptable to drink at any hour – and now, the layover just got a little more fun.