The New Collaboration Offers Travelers an Indulgent and Sophisticated Experience
ATLANTA (Sept. 17, 2025) – Paradies Lagardère, a leading North American airport restaurateur and retailer, and Plaza Premium Group (PPG), a global leader in airport hospitality, announces a new partnership to expand dining options for travelers through award-winning wine bar concept Vino Volo. For 20 years, Vino Volo has offered guests the opportunity to explore fine wines from around the globe as well as local craft cocktails and craft beer alongside shareable fare in a relaxed, upscale setting.
“We’re thrilled to bring this innovative partnership to life with Plaza Premium Group,” says David Bisset, chief development officer at Paradies Lagardère. “Vino Volo has long been recognized for offering travelers a comfortable and elevated experience centered around wine, food and relaxation. This collaboration allows us to extend that experience to even more guests while supporting PPG’s mission to enhance travel with meaningful choices and quality hospitality.”
Through this collaboration, travelers who purchase a Dining Pass ($35, with an additional 15% discount for Smart Traveller members) via Plaza Premium Lounge’s website will gain access to exclusive dining experiences at eligible Vino Volo wine bars and restaurants across nearly 30 airports in the United States and Canada. The initiative expands Plaza Premium Lounge users’ airside dining options across the North America, enhancing the overall travel experience, while also introducing Vino Volo to Plaza Premium Louge’s global community of loyal travelers.
Once a Dining Pass is purchased, upon activation either via the Smart Traveller app or email, travelers receive a QR code to present at participating Vino Volo locations, where they may choose from five specially curated set menus. Dining Pass holders can choose from red or white wine flights paired with assorted cheeses and other gourmet appetizers or wines by the glass served alongside a selection of soups, salads, sandwiches and flatbreads for a seamless and satisfying pre-flight experience.
“This partnership with Paradies Lagardère and Vino Volo marks a strategic milestone for Plaza Premium Group in the Americas,” said Pascal Belanger, Senior Vice President Americas, Plaza Premium Group. “By integrating Vino Volo’s premium wine bars and restaurants into our network, we are not only expanding access points but also elevating the breadth of experiences available for travelers. This collaboration strengthens our regional footprint and reinforces our long-term vision of delivering greater choices, consistency and exceptional hospitality. Our goal has always been to make travel better, and this partnership is a step toward that ambition.”
For more information or to purchase a Dining Pass, visit plazapremiumlounge.com.
About Paradies Lagardère
Paradies Lagardère is a travel retailer and restaurateur that handles $1.6 billion in annual sales from more than 700 stores, restaurants and bars in more than 90 airports across North America. Specializing in three airport concessions areas – Travel Essentials, Specialty Retail and Dining with expertise in international, national, and local brands – Paradies Lagardère’s commitment to exceptional customer service, superior design and award-winning retail and restaurant operations has earned the company numerous accolades, including Best Overall Retailer for the 28th consecutive year, Restaurateur with the Highest Regard for Customer Service and Best Local-Inspired Restaurant Concept (Medium/ Small Airports) by Airport Experience News in 2025. For more information, visit www.paradieslagardere.com.
About Plaza Premium Group
Plaza Premium Group (PPG) is the global leader in integrated airport hospitality and passenger service solutions, operating the largest network of airport lounges worldwide and offering 360-degree airport hospitality experience with 14 brands under its portfolio, operating in 150 countries across 600 international and domestic airports and serving 24 million passengers annually. With a mission to Make Travel Better, the group introduced the world’s first independent airport lounge concept in 1998. Plaza Premium Lounge, Plaza Premium First – award-winning airport lounges, Aerotel – the world’s largest airport transit hotel chain, Refreshhh by Aerotel, ALLWAYS – airport passenger services, airport dining concepts, Smart Traveller – innovative digital experience and rewards platform, and One Travel Experience Ecosystem (oneTECO), the group is at the forefront of transforming airport experiences for the better through innovative and human-led solutions. PPG’s commitment extends beyond its brands, as it also provides lounge management and hospitality solutions to leading airlines, alliances, and corporations worldwide. Partnerships include renowned names such as American Express, Capital One, Cathay Pacific Airways, Saudia, SkyTeam, Star Alliance, Visa, and many more. Plaza Premium Group has over 100 accolades, demonstrating its exceptional achievements and commitment to service excellence. Notably, the group has received the prestigious “World’s Best Independent Airport Lounge” award at the World Airline Awards by Skytrax for nine consecutive years from 2016 to 2025. With a team of over 6,000 dedicated professionals worldwide, and through a continuous pursuit of innovation and excellence, the group is experiencing exponential growth globally.
To learn more: https://www.plazapremiumgroup.com.
