Greenville, Wisc., February 3, 2026 – Qfactor, a leading in-terminal advertising concessionaire, is pleased to announce a new partnership with St. George Regional Airport (SGU) to refresh and modernize the airport’s in-terminal advertising program. The initiative supports SGU’s continued focus on strengthening non-aeronautical revenue while maintaining a streamlined, professionally managed terminal environment.
Serving as a gateway to southern Utah and the Greater Zion region, SGU has experienced steady growth as demand for the region continues to rise. The airport has built a strong reputation for convenience and operational efficiency, positioning it as one of the fastest-growing regional airports in the country.
SGU’s advertising program is now undergoing a strategic transformation led by Qfactor. The updated approach will introduce a refreshed mix of digital, static, and customized assets designed to modernize the terminal environment, improve performance and deliver a solution that allows airport leadership to focus on core airport operations while Qfactor maximizes in-terminal advertising revenue potential.
“St. George Regional Airport continues to grow, and evolving its non-aeronautical programs is a natural next step,” said Kim Sippola, President of Qfactor. “We’re proud to partner with SGU to manage and modernize its in-terminal advertising program with a customized approach that supports long-term revenue goals and operational efficiency.”
In addition to selecting Qfactor to manage its advertising program, SGU has also partnered with The Quotient Group to provide marketing and communications services, creating a coordinated strategy that supports the airport’s broader growth and brand positioning.
St. George Regional Airport joins Qfactor’s expanding portfolio of airport partners nationwide. Qfactor remains committed to helping airports modernize their advertising programs, increase revenue and maintain control of terminal spaces while supporting a positive passenger experience.
Airports interested in learning more about services can visit thequotientgroup.com. Businesses interested in advertising at SGU can explore current opportunities at qfactorads.com/sgu.
About Qfactor Airport Advertising
Qfactor Airport Advertising partners with airports to build customized, transparent, and airport-first in-terminal advertising programs. Backed by The Quotient Group’s deep aviation marketing expertise, Qfactor manages each program with the care and clarity of an in-house team and not a cookie-cutter approach.
Qfactor Airport Advertising partners with airports to build customized, transparent, and airport-first in-terminal advertising programs. Backed by The Quotient Group’s deep aviation marketing expertise, Qfactor manages each program with the care and clarity of an in-house team and not a cookie-cutter approach.
With first-hand airport experience, the team prioritizes open communication, clear program oversight, and solutions that allow airports to retain control of their terminal space. From digital signage and traditional displays to specialty sponsorships and unique activations, Qfactor helps airports maximize the value of their environment through advertising programs designed specifically around their needs.
