Customer engagement in Terminal 4 at John F. Kennedy International Airport (JFK) is taking another social/digital turn, this time in the form of billboard-size mosaics created with thousands of photos from passengers and airport staff. It’s all part of an ongoing series of interactive guest-driven marketing campaigns sponsored by luxury traveler retailer DFS Group.
Most passengers don’t expect ice skating, lawn games or beer tastings at the airport, but Denver International (DEN) provides them’and much more. For three years running, the airport has hosted an ‘Events at DEN’ series, and the lineup is proving so popular it also attracts visitors not flying into or out of the airport.
Flagler Executive Airport (FIN) in Palm Coast, FL, recently completed a $12.2 million project to relocate and extend its main runway. In doing so, management remedied several safety issues in one comprehensive construction program.
When Greenbrier Valley Airport (LWB) opened its new restaurant last fall, the West Virginia airport raised the concessions bar for rural airfields everywhere. The menu at Landings features selections such as arepas, bolitas de mofongo and profiteroles. The refined décor includes custom wood furniture and hand-blown light fixtures. Moreover, LWB manages the restaurant itself rather than hiring an outside operator.
Portland International Airport (PDX), much like the city itself, takes pride in all things local and unique. The array of food, drinks and art throughout its five concourses communicates that pride in no uncertain terms.
Commercial airports that were originally built as military airfields are often a mixed bag to operate. Costly infrastructure elements such as runways and buildings are already in place, but they weren’t designed to accommodate modern civilian traffic. Casper/Natrona County International Airport (CPR), in central Wyoming, is a prime example. Ever since the U.S. Army turned over its airfield along the North Platte River to Natrona County in 1949, CPR has used several World War II-era buildings to serve an evolving mix of commercial airlines, private aircraft operators and cargo carriers.
