b'TERMINALSATL 61customer-obsessed. Our partnership with PS is another way of not just being a transportation company, but a hospitality business.Jim Hopkins, senior vice president of Airport Relations and Strategic Programs for Signature, emphasizes the role that relationships play in turning opportunities like this into a reality. Our partnership with PS and the airport allowed us to continue elevating our offerings and deliver a truly exceptional customer experience, saysJIM HOPKINSHopkins. Were thrilled to do this in Atlanta, and were always looking for opportunities to expand efforts like these across our network, providing a level of hospitality that is in a class of its own.PS Chief Executive Officer Amina Porter notes that the private terminals locationThe new terminals location makes it easy for passengers immediately adjacent to Signatures facility at to transfer between private and commercial aircraft. ATL enables a seamless transition between private aircraft and commercial airlines for customers. PS would love to be in everyFerrell explains. And thats where PS came in. Previously, only major airport in the U.S., and Hartsfield- passengers traveling by private jet had access to the airports Jackson was a natural next step in ourAMINA PORTER FBO. But since the emergence of PS, commercial airline travelers expansion plan, Porter remarks. As thecan have that exclusive experience, too. PS provides us with nations busiest airport and a major hub, we are thrilled to bethe opportunity to meet the need of that passenger who doesnt able to offer Atlantans and travelers connecting through ATL awant to come into the [main commercial] terminals and has the luxurious airport alternative.financial means to be a PS member, says Ferrell.The company has operated a similar private terminal at LosArriving PS customers are picked up on the tarmac, with Angeles International Airport (LAX) since 2017. private U.S. Customs and Border Protection (CBP) clearance provided for international travelers. Departing passengers have Why It Works access to private TSA screening, away from the security lines Porter says two key travel trends align well with the luxury serviceinside ATLs busy public terminals. providers business model: the increasing desire for privacy, and the desire for people to splurge on travel. In an age of dataAn all-access PS membership costs $4,850 per year, plus breaches and social distancing, PS offers a promise of privacy$750 per person for The Salon at ATL, or $3,550 for a private and security that is difficult to match during travel, she explains.suite within the PS facility. Without a membership, access to The We offer a premium experience that can make the journey asSalon is $1,095 per person or $4,850 for a PS suite that can enjoyable as the destination, which has appealed strongly in thisaccommodate up to four travelers. PS suites include a day bed, post-pandemic travel boom. private restroom and shower, spa services such as massages and manicures (also complimentary to All Access and Salon For Signature, developing the new terminal was about seizingMembers), an extensive cocktail menu and chef-prepared meals, an opportunity that made sense. We are always listening andand private chauffer service to and from the aircraft. evolving as the world changes, says Rivera-Beckno. Flight behaviors have changed, Ferrell agrees. The COVID passenger who left is not the one who returned. By that, she means passenger expectations have changed regarding airport services, amenities and technology. As always, there are still multiple demographic groups within the general category of the flying publicfrom those who want the most economical experience possible to those who desire a premiumPlanningexperience in members-only airline lounges, andDELTA AIRPORT Engineeringeverything in between.CONSULTANTS, INC. EnvironmentalIndustry AnalysisBut we were also looking at the emergence ofwww.deltaairport.com Program Management the more super-premium VIP passenger, if you will,Construction AdministrationBusiness & Financial PlanningAirportImprovement.comJanuary | February 2024'