b'62 ONT CONCESSIONS Immersive Museum ExhibitSooths Visitors at Ontario IntlBY NICOLE NELSONAs one of six airports vyingthat disruptive for passengers in the ultra- attitude is to do competitive Southern Californiathings differently than FACTS&FIGURESmarketplace, Ontario Internationalwhat other people Airport (ONT) has long realized the needin your industry are Project: Viewing Room for Rotating Digital Exhibitsto differentiate itself. Travelers in thedoing. That really is Location: Ontario Intl Airport, in CA Greater Los Angeles area have manyhow one propels their Partner: California Science Center other options: Los Angeles International,business. ELISA GREYSize: 708 sq. ft. Long Beach Airport, John Wayne Airport, Hollywood Burbank Airport, and PalmBlockbuster ChangeFeatures: 6 large video screens; low lighting; quietSprings International.To educate her predominantly Gen Z audio; soothing visual content; cool temperatures Buildout Cost: $125,000 Its no wonder ONT is constantlystaff about disruptors, Grey cites the looking for ways to zig while neighboringevolution from Blockbuster Video to Funding: California Science Center Netflix, emphasizing that ONT could be an Design & Fabrication: Penwal Industriesairports zagand also why it plays video of tranquil underwater scenes on repeatimpactful change agent like Netflix.Seating: 10 fixed spaces in one of its terminals.I have had to explain that Blockbuster Video Displays: OSSI Custom Technology Solution A couple of years ago, we reallywas where you used to go and rent videos Inaugural Exhibit: Kelp Forest Virtual Aquarium wanted to figure out how can we beevery Friday night, she laughs, noting Debut: June 2024 disruptors in both the region and in thethat some young employees have no Key Benefits: Calming respite area for passengers;airport world, explains Elisa Grey, seniorexperience with VHS tapes from brick-more foot traffic from non-ticketed visitors; slight increasevice president of Revenue Managementand-mortar stores. When Netflix came in dwell time & concessions revenueat ONT. One of the main ways to haveon, I am sure Blockbuster hated Netflix. July | August 2025AirportImprovement.com'