Usually, our trade associations are very literal reflections of who we are. But recent proposals from ACC, AAAE and ACI-NA are creating a bit of a stir. Airports are, after all, heavily regulated creatures of government origins. The status quo has deep roots in our industry, and often for good reason.

But sometimes, a fresh, new approach is just what's needed.

On that note, ACC is attempting to revise its membership into a single category. If current members approve the change, suppliers will have the same privileges as consultant firm members – including eligibility for ACC board leadership positions. It's a bold move, and the consultant members feel secure enough with their roles in the association to allow others to become more involved. Bully! Everyone wins. I applaud ACC's leadership for bringing this to a vote.

Next, we have a joint announcement from the chairs of AAAE and ACI-NA: "The leadership of both organizations has commissioned a preliminary business evaluation of the potential for organizational coordination and integration highlighting the strengths, weaknesses, opportunities and threats to such an approach." Once you get beyond the PC language, the gist of the statement is again fairly bold. The two major airport trade groups actually looking at some sort of merger? Wow!

I give all of the players at these associations kudos for being bold. It's not easy, and the stakes are huge. Good luck! We're all counting on you.

My last example of industry change agents comes from the West Coast and beyond. Alaska Airlines is in negotiations with the Monterey Regional Airport and local wineries to allow up to 12 wine bottles bought in the county to fly for free. Is this a great marketing idea or what? Who says airports and airlines can't work together! This is potentially a win-win-win situation as well as a great example of creative thinking.

Cheers!