b'54 ATW | CAE INFO TECHNOLOGYWebsite Platform Helps Airports FACTS&FIGURESAttract More Customers BY KEN WYSOCKYProject: Online Booking SupportDigital Platform: FlyMyAirportGrowth can be elusive for anyit provides the best options for flying through airport, especially small onesour airport versus another. It basically helps Vendor: Airport One LLC that suffer leakagethe loss ofdecrease competition from other airports. Cost: $2,500 set-up fee; $2,000/month customers to larger nearby airports. Last year, ATW served nearly 1 million subscription feeFormat: Integrates with existing airport websites;Appleton International Airport (ATW) in east- passengers, but approximately 70% of platform hosted/maintained by Airport One; flightcentral Wisconsin and Columbia Metropolitanconsumers in its target catchment area drove information continually updated by third-party onlineAirport (CAE) in South Carolina have a newto Milwaukee or Chicago for outbound flights.travel agency (Kayak) tool to help plug their revenue-killing leaks:To get bigger, we have to capture that Key Benefits: Helps promote use of local airports FlyMyAirport from Airport One LLC.leakage by motivating people to fly from our & reduce leakage to larger nearby airports;The digital platform, which is embeddedairport, Weber says. And this is a tool made dashboard provides key online metrics/data for on each airports website, makes it easy forto combat that leakage.insights into effectiveness of marketing campaigns Users: About 20 U.S. airports travelers to see at a glance what flights originateFurthermore, the website platform gives at their local airport. It also allows them to bookATW insights into users travel searches SAMPLE USERS flights by clicking on theand purchasing habits, Location: Appleton Intl Airport (in WI) provided link. which provides a better 2023 Passenger Volume: Nearly 1 million FlyMyAirport acts likeunderstanding of what Platform Implemented: July 2023 a 24/7 customer serviceconsumers in Wisconsin agent, says Abe Weber,really want, he adds.Location: Columbia Metropolitan Airport (in SC) airport director at ATW.Kim Crafton, vice 2023 Passenger Volume: About 1.2 million Consumers just choosepresident of Marketing their search criteria, andABE WEBER and Air ServiceKIM CRAFTONPlatform Implemented: Nov. 2023 March | April 2024AirportImprovement.com'