b'6 PUBLISHERS COLUMNWhats Your Claim to Fame?If you mention Charlotte Douglas International (CLT), many peopleis that you can determine your airports claim immediately think of rocking chairs. By infusing the terminal with ato fame. This issue of Airport Improvementsymbol of North Carolina charm and hospitality, CLT has actually and all others, for that matteris filled with managed to slow down harried passengers. Its white wooden rockersindustry leaders doing just that. are often busier than more traditional seats with power outlets.Our lead story from Boston Logan (BOS) Phoenix Sky Harbor International (PHX) is following the buildfeatures the newly completed Terminal E. it and they will come philosophy by branding itself as AmericasIts stunning Boston Red exterior is sure to Friendliest Airport. The phrase is used liberally on the airportsbecome a city landmark, just as airport andPAUL BOWERS, PUBLISHERwebsite, press releases and social media.Massport leaders planned. Long Beach Airport (LGB) leverages the regions world-famousMontgomery Regional (MGM) is crafting its narrative by installing sunshine with outdoor boarding stairs and ramps. Alfrescostate-of-the-art electric aircraft chargers. By doing so, the concessions, local landscaping and fire pits further drive home small Alabama airport claimed a spot in aviation history as new the point in casual SoCal style.propulsion technologies evolve. And one of my personal favorites is landing at San DiegoSo I ask: What do you want your airport to be known for?International (SAN). The downtown skyscrapers seem to be just aCheers,few feet below as your aircraft descends to the runway.Of course, some airports are known for subpar facilities, chronic parking shortages or governance issues. The great thing, however, Empowering the airside evolutionWith Airside 4.0, ADB SAFEGATE provides a roadmap to a truly intelligent airside that will revolutionize the way airports tackle the challenges of the 21st century and transform their operations. Advanced digital technologies, data-driven insights and collaborative processes empower airports to achieve their goals for improved operational efficiency, carbon neutrality and enhanced passenger experience.March | April 2024AirportImprovement.com'