b'56 ATW | CAE INFO TECHNOLOGYthe airports website to search for flightswithout intrusions fromwe can also tell them about other resources available here, like online third-party competitors.pre-booking parking spaces.Another dashboard feature indicates which websites travelers Knowledge is Power come from when they visit CAEs site. This provides more At CAE, data collected through FlyMyAirport helps marketinginsights into which paid advertisements are most effective. officials see which destinations garner the most traffic, whichWe can see, for instance, if a consumer came to our website in turn helps them adjust online buys to increase the visibility offrom an ad we ran on a television stations website, Crafton those destinations, Crafton says. explains. Knowing this information allows us to adjust our media Before, all of our paid social media posts directed passengersbuys accordingly.to airline websites, she explains. Now that traffic stays on ourCrafton also points out that when more travelers fly out website. And once we can capture more eyes on our website,of CAE, theres a positive domino effect on parking revenue, concessions sales, ride-sharing services and so forth. When more passengers chose to fly locally, the local community benefits, she says. Last year, CAE served more than 1.2 million passengers. Integration ProcessMore than 20 U.S. airports currently use the FlyMyAirport platform, which Airport One hosts and maintains. In some cases, the platform can go live at a new airport within one week. We already have a templated system created for every airport in the world, which makes integration fast, Romme says. We do an audit of each airports website and then suggest where to integrate the platform.Comprehensive route maps for each airport are a key feature. This information often surprises travelers who assume their small, local airport doesnt fly to very many destinations, Romme comments. Airports using the platform dont need to update flight times, destinations and fares because it uses data from Kayak, which constantly updates such information.We do all the behind-the-scenes work, Romme says. And we use Kayaks search engine, which is about as up-to-date as you can get.Crafton describes the integration process at CAE as seamless, with beta tests beginning just a few weeks after initial contact with Airport One. On a similar note, Weber says the process was straightforward and efficient at ATW. Both describe the website platform as a AVIATION EXPERTS. Solid experience pairedvaluable marketing tool. Although its too with a comprehensive set of aviationearly to quantify exactly how much it may services set our team apart.MEADHUNT.COMbe increasing passenger volume, they say it absolutely has made marketing more efficient and boosted website visits.March | April 2024AirportImprovement.com'