b'22 MKE|TPA BAGGAGEAlaska Airlines InstallsSelf-Service Bag Tag Stations BY KRISTEN RINDFLEISCHAirports with significant service from Alaska Airlines areThe widespread equipment trade-out now dotted with new self-serve machines for passengers.was developed to replace aging ticketing The Seattle-based carrier recently removed ticketingkiosks while also supporting the airlines kiosks and replaced them with stations solely dedicated to printingTransformation Initiative, which aims to tags for checked baggage. The initiative affected 79 airportsreinvent lobbies and get customers through throughout the U.S, including the airlines five hubs.the lobby and to security in five minutes The move to self-service bag tag stations was made to provideor less. In order to do that, we needed a simpler, faster check-in experience for travelers while reducingto replace our existing kiosks with new,JOSIAH REIMERSpaper use/waste and shifting toward a more paperless system.innovative products that could help deliver on On average, passengers previously spent three to four minutesthat goal, says Alaska Airlines Project Manager Josiah Reimers. at Alaska Airlines ticketing kiosks. Now, most generate theirIt really has created the environment that we are looking for in boarding passes on cellphones or at home and spend just 45our lobbies, which is ease. We want the travel experience as easy seconds per transaction at the new bag tag stations.as possible. July | August 2024AirportImprovement.com'