b'32 GRB SPECIAL EVENTSThe preliminary economic impact is estimated at about $90 million statewide and at least $20 million for Green Bay alone. The impact is felt statewide because visitors stayed overnight in cities as far away as Milwaukee, about 120 miles south. Data from previous NFL Drafts indicates that 60% to 70% of attendees usually drive to the event.A Storied Football Legacy Why was Green Baythe NFLs smallest marketchosen to host the prestigious event? Its deep and enthusiastic connection to football was a major factor. The city is home to the iconic Lambeau Field and the Green Bay Packers, one of the most storied franchises in NFL history, explains Nicki Ewell, senior director of events for the NFL. Lambeau Field is synonymous with football, and its legacy as one of the most iconic stadiums in the world certainly added The airport has historically strong excitement to our decision.ties to the Green Bay Packers.Green Bay also offered a unique blend of passionate fansand a vibrant local culture. This citys commitment to football and All of these people were eating, shopping and buying thingsits ability to bring the community together made it an ideal choice like gas and food for about a month before the Draft and untilfor the Draft, and we were excited to bring the event there for the May 10th, when everything was disassembled and removed,first time.Toll says. Everything left over, from carpeting to fencing, wasEwell says the key factors considered when choosing a city donated to local charities.to host the Draft are the ability to handle large-scale events, a passionate fan base, a rich football tradition and sufficient infrastructure to support fans, media and participants.Providing solutions to improve Green Bay checked all of these boxes, she remarks. While Green Bay may be smaller compared to some other cities that AIRPORT SAFETYhave hosted large-scale events, what it lacks in size, it more than makes up for in & REDUCE NOISE heart. The community is incredibly engaged and passionate about footballand the since 1957support from the community exceeded our expectations.For perspective, the city of Green Bay has about 108,000 residentscompared to 556,000 in nearby Milwaukee or about 630,000 in Detroit, which hosted the event in 2024. Hosting the Draft was a big feather in our cap, says Toll. We were really excited to have the event here, both for our local residents and residents of Wisconsin. ThisJet Blast De ectors (permanent + portable)probably was a once-in-a-lifetime chance forGround Run-up EnclosuresEnd Around Taxiway Visual Screens many Wisconsin residents to attend the Draft more easily. The fact that it was held in our Images: Top Charleston, left Memphis, right Honolulubackyard is pretty cool.Everything went very well on our end, Piette reports. There were no long backups at the screening checkpoint. The longest wait blastde ectors.com was about 12 minutes. All of our preparations really paid off. May | June 2025AirportImprovement.com'