b'AIR SERVICE DEVELOPMENTIAD71PHOTO: HARTRevenue Division. The Airports Authority and Hart hadChannel to respond with humor to changes in the weather. For instance, worked together on previous campaigns for IAD thattemperatures below 40 F would trigger a beach scene with the phrase, ran from November to December in 2022 and 2023.Because your drink should be frozen, not you. When it rained, an all-During that post-pandemic recovery period, IAD sawpurpose ad would be switched out for an illustration of a sunny destination a 15% increase in passenger traffic from 21.4 million in 2022 to 25.1 million in 2023. But MWAA officials believed there was potential for even more growth. TacticsThe Because Reasons campaign used outlets including Amazon Prime Video, where animated versions of the campaign posters were featured in pre-roll adsthe commercials that play automatically before viewersPlanningselected content appears. Audio ads ran on Spotify,DELTA AIRPORT EngineeringPandora and Amazon Music. CONSULTANTS, INC. EnvironmentalIndustry Analysiswww.deltaairport.com Program ManagementDigital signs on bus shelters leveraged internet Construction Administrationconnectivity and network services from ClearBusiness & Financial PlanningAirportImprovement.comMay | June 2025'