b'SPECIAL EVENTSMSY 61In addition to making visitors feel welcome and excited for theIn addition, a breathtaking light show was created with the NFL big game, MSY energized its employees by introducing a newand local organizations. The digital mapping and lighting of the logo, distributing branded swag and holding a pep rally beforeSt. Louis Cathedral, the Cabildo and the Presbytre highlighted the Super Bowl traffic started arriving. This was an opportunityNew Orleans rich history and culture, making a lasting impact on for airport employees to get together, celebrate all the hard workvisitors and breaking records in the process, says Cicero. they had done thus far, and get ready to put our best foot forward as we were preparing to host thousands of visitors for the game,Avoiding FumblesDolliole remarks.In retrospect, no single issue or incident during Super Bowl week stands out for airport leaders. The true challenge was its sheer Local Spirit and Culture scale, because every aspect of operations was affected. The Super Bowl LIX showcased the citys hospitalitygreatest difficulty, they say, was ensuring that planning efforts and event-hosting expertise. reached across all departments and partners. Here in New Orleans, its what we do,Even so, accommodating Super Bowl traffic involves everything says Jay Cicero, president and chief executivefrom black car VIP service to making sure bag handlers put officer of the New Orleans Super Bowl LIXluggage on the right belts. Small details are important in supporting Host Committee and the Greater New Orleansthe overall customer experience. That whole idea is central to Sports Foundation.JAY CICERO everything that were doing, Burns comments.A traditional second-line paradecomplete with brassDespite its experience hosting large events, the city faced bands, percussion and dancers in ornate costumesdeliveredan added challenge for Super Bowl LIX when a terrorist attack the Lombardi Trophy to the French Quarter, and the pregameoccurred in New Orleans on January 1. It took a high level of entertainment featured an all-Louisiana lineup with Jon Batiste,coordination with the NFL and our local, state and federal public Trombone Shorty, Ledisi and Harry Connick, Jr.safety partners to ensure fans, visitors and locals would have a safe and enjoyable Super Bowl experience, Cicero comments. Cleanerairports,betterbusiness. Discover how Tork data-driven cleaning can improve efficiency and reduce waste while delivering better terminal cleanliness and higher passenger satisfaction.Better hygiene forbetter business. Tork, an Essity brand.Tork_PrintAd_Airports_v2.indd 1 2025-04-29 4:20PMAirportImprovement.comMay | June 2025'