b'60 MSY SPECIAL EVENTSthroughout the terminal. Lively decorations, welcoming messages The entire airport got into the spirit.and extra wayfinding cues were prioritized since the terminal would be the first and last touchpoint for most visitors.The airport created a festive arrival experience with music and pop-up shops selling Super Bowl merchandise. Its standard live music program was expanded with additional performances by local musicians on three stages inside the terminal. The Friday before game day, PHOTO: LOUIS ARMSTRONG NEW ORLEANStravelers were greeted by a DJ, a violinist, INTERNATIONAL AIRPORT pop-up concession stands, merchandise experience during an exceptionally busy time had not gonebooths, games and giveaways such as mini unnoticed. footballs. It really helped create this big From a commercial standpoint, Dolliole notes that the surgewow welcome experience for passengers, in passenger traffic led to significant increases in food, retail andsays MSY Director of Communications andERIN BURNSadvertising revenue, with specialty inventory selling out and overallMarketing Erin Burns.earnings far exceeding typical levels. Although the increasedIn collaboration with the Super Bowl Host Committee, traffic stressed every part of the facilityfrom airside to landside Chevron Ambassadors (named after the oil and gas company proactive planning and collaboration ensured success, he adds.that sponsored them) worked more than 600 volunteer shifts at the airportgreeting visitors, handing out Mardi Gras beads Go Team! and dispensing local information. They provided crucial support To elevate fans experience from the moment they arrived, MSYto MSYs usual customer service team and other airport staff partnered with the NFL to install Super Bowlthemed signageperforming frontline duties. SEE THE DENVER INTERNATIONAL AIRPORT DISPLAYS IN ACTION.DIGITAL LED VIDEO DISPLAYSIMPROVE THE TRAVELER EXPERIENCE OPTIMIZE OPERATIONS CREATE A SENSE OF PLACEDaktronics LED video display technology provides a reliable canvas for airports that focus on the traveler. With the effective use of indoor and outdoor installations, airports can do more than move travelers from point A to point B.DAKTRONICS.COM/AIRPORTSMay | June 2025AirportImprovement.com'