51 AirportImprovement.com September 2026 CONCESSIONS JFK Changes that improve both form and function include the removal of moving walkways to create soft seating areas, and increasing the availability of comfortable and functional spaces for passengers to work or unwind, Carter adds. Offering a variety of seating options throughout the terminal creates a comfortable, inviting and flexible environment for families, solo travelers and business travelers alike, Mandel agrees. A digital activation area known as The Show adds opportunities for unique passenger engagement. Strategically located along a high visibility corridor with clear sightlines from the TSA Great Hall and directly across from The Boroughs Food Hall, The Show is designed for retailers and brands to bring their stories to life in vibrant, immersive and engaging ways. The LED screen is roughly 13 feet wide and 7 feet high, and is activated for experiences like early morning sound baths, interactive pop-ups, music performances or communal celebrations like watching the Knicks clinch the 2026 NBA Championship and this summer’s FIFA World Cup. Carter describes The Show as a true activity hub within the terminal. “It has unlocked our ability to activate and connect with passengers that we have only dreamed about in the past,” he raves. “It was incredible to see this area come to life.” Uplifting Support Initiatives and partnerships designed to help lower barriers for local businesses to enter the airport retail environment are broadening the concessions lineup in Terminal 8. ASUR’s Accelerator Program offers short-term leases (one or two years) that give operators the opportunity to “try their hand at airport concessions and see if it’s really a fit for them,” he explains. “We work with them constantly to improve their sales and understand airport operations.” The Institute of Concessions, part of the umbrella JFK transformation program, is a specialized training and support program launched in 2023 by the Port Authority intended to increase the number of local and diverse airport concessionaires. Providing technical assistance, fostering joint ventures between established brands and local operators and, in some cases, offering innovative leasing opportunities benefits the airport, local businesses as well as the passenger, Carter relates. “Much of what makes New York incredible is the small and local businesses, especially here in southeast Queens.” Mandel says the multi-pronged approach uplifts the community. “[ASUR takes] great pride in nurturing and supporting businesses to get them up and running in this new setting,” he observes. “That is very different than the street world that they come from.” Five graduates of the Port Authority’s Institute of Concessions are operating in Terminal 8 through licensing deals, product placement and joint venture partnerships: BKLYN BLEND, Rincón Salvadoreño, Harisa Hot Honey, Beautiful Amore Skincare and Neir’s Tavern. Becker 505 specializes in marketing and design for the aviation industry. Let us create your corporate identity, advertisements and marketing campaigns so you can get back to what you do best — running your business! CALL OR EMAIL US TODAY FOR A FREE QUOTE AND CONSULTATION INFO@BECKER505.COM | 608.205.2788 | BECKER505.COM Faster! Within the Cyclone head, up to 24 sapphire-tipped spray nozzles, mounted to high speed rotating arms, blast the surface with ultra-high pressure water in a swirling vortex at 140 mph – equivalent to a category 4 cyclone. As the surface is being cleaned, and deposits removed, the multi-patented Cyclone simultaneously recovers the waste water – with no vacuum. Greener! Cyclone Technology’s advanced design utilizes up to 50% less fresh water with 20% lower fuel consumption while 95% of wastewater is recovered instantly. The on-board waste tank separates solid waste through a 160 micron biodegradable liner. The entire process uses only fresh water – no chemicals! Cleaner! The combination of ultra-high pressure water blasting with the Cyclone vortex provides exceptional cleaning while causing no damage to your surface. Before and After. CY210 is shown in this illustration. aster, Greener, Cleaner The Cyclone Difference IS YOUR BUSINESS IMAGE EVERYTHING IT COULD BE? A new digital activation runs content ranging from retail messages to major sporting events.
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