20 CONCESSIONS July | August 2026 AirportImprovement.com DFW The company maintains digital waitlist systems and capacity management tools when necessary, though Bélanger emphasizes that the Plaza Premium First experience is designed to minimize visible queuing. “We don’t want to just toss people to a machine, if you will,” he says. “It’s just not an impression that we want to leave with our guests.” Sustainability Choices Although the new lounges at DFW were not positioned as sustainability showcases, Plaza Premium Group incorporated several operational practices to reduce waste and improve resource efficiency. “We try to obviously stay away from one-time use products as much as possible,” says Bélanger. Eschewing disposable service items for reusable plates, glassware and metal cutlery sends a message about environmentalism and upscale hospitality. Food presentation and portion sizing were carefully evaluated to minimize unnecessary waste. The onsite kitchen also allows culinary teams to prepare meals fresh while managing inventory more carefully and reducing overproduction. Other company policies focus on minimizing the use of canned products, reducing packaging waste and implementing responsible disposal methods. “I think every small gesture counts,” Bélanger comments. “Given our size operating in over 600 airports across 150 countries, if we can do our share, then I think it’s great.” Beyond Lounges While Plaza Premium Group is best known for developing and operating lounges, the company increasingly sees itself in a broader role. “We’ve really transformed ourselves into more of an airport hospitality partner,” Bélanger says. That expansion includes a la carte meet- and-assist support, fast-track programs and comprehensive “Beyond First” service from curb to gate. Under the Beyond First model, travelers can arrange chauffeured transportation, personalized airport assistance, expedited security processing and guided lounge access in a single transaction. “We organize everything,” Bélanger emphasizes. The company is also developing technology to help airports integrate multiple passenger services under unified digital systems. Rather than requiring travelers to separately book valet parking, lounge access and concierge services, Plaza Premium Group aims to help airports consolidate such offerings into one CUSTOM TENSION FABRIC BUILDINGS SUPERIOR PERFORMANCE. RAPID INSTALLATION. Concept to Installation Patented Attachment System Relocatable Fully Customizable Fast-Track Construction In-House Engineering Call for more information, or to receive a quote 877.259.1528 | LEGACYBUILDINGSOLUTIONS.COM PHOTO: PLAZA PREMIUM GROUP Dining options at the new Plaza Premium Lounge include a regionally inspired buffet.
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