16
INFO TECHNOLOGY 
November | December 2026      AirportImprovement.com
BUR
When officials at Hollywood Burbank 
Airport (BUR) were planning the 
$1.3 billion ELEVATE BUR project, 
including the appropriate infrastructure to 
support digital connectivity was a key goal. So 
was balancing the airport’s own operational 
needs with the needs and expectations of 
passengers. 
“Connectivity is a 
fundamental part of the 
passenger experience,” 
says Scott Kimball, 
deputy executive director 
of business development. 
“Everybody’s living in the 
digital age, and at any 
moment they expect 
reliable connectivity.”   
To complement the new 355,000-square-
foot replacement terminal and six-level 
parking structure, BUR officials prioritized 
a digital foundation to improve connectivity 
throughout the campus now and into the 
future. Technology enhancements keep 
passengers connected and informed, 
contributing to a sense 
of ease and “provide a 
higher, elevated level of 
customer service,” adds 
Executive Director John 
Hatanaka. 
Another component of 
elevating connectivity at 
BUR is digital marketing, 
which Kimball says will bring in a new age 
for the terminal and transform the airport 
advertising experience through dynamic 
content and additional revenue.
Constructing Connection
Constructed in 1930, the previous BUR terminal 
had a lot of “cellular dead zones.” Cellular 
companies installed or requested to install 
their own equipment within the facility, which 
made for a complicated or potentially cluttered 
environment. “We wanted to consolidate 
that into a common-use kind of environment 
managed by one vendor,” Kimball explains. 
Today, one common system infrastructure 
supports all cellular function in and around 
JOHN HATANAKA
Upgraded Wi-Fi, Digital Marketing Elevate 
Connection at Hollywood Burbank Airport  
FACTS&FIGURES 
Projects: Upgraded Digital Connectivity 
& Messaging
Location: Hollywood Burbank Airport, in CA
Owner/Operator: Burbank-Glendale-Pasadena 
Airport Authority
Cost: Component of $1.3 billion ELEVATE BUR 
replacement terminal project
Funding: FAA Airport Improvement Program grants; 
passenger facility charge revenue; Airport Authority 
funds; General Airport Revenue Bonds issued by 
Airport Authority
Terminal Grand Opening: Oct. 13, 2026
Project Manager: Jacobs
Construction Joint Venture: Holder, Charles 
Pankow Builders, TEC Management 
Lead Architect: Corgan
Lead Technology Consultant: Burns Engineering
Wi-Fi/DAS: Boingo Wireless
Digital Advertising: Clear Channel Outdoor Holdings 
Contract: 8 yrs
Content Strategy: Synect
Digital Content Management System: 
Passenger360® from Synect
BUR Board & Ticketing Ribbons: Planar
Content Design: Anyone Collective
Motion Graphics & Implementation: Synect 
BY JODI RICHARDS 
SCOTT KIMBALL

View this content as a flipbook by clicking here.