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AirportImprovement.com      November | December 2026
INFO TECHNOLOGY 
BUR
planning the system, you put the right screens in the right places 
and get more out of the same budget. BUR did exactly that, and 
they did it all in one system that can keep growing long after 
opening day. Passengers are going to walk in, look up, and be 
amazed by what BUR has created.”
Under a separate eight-year agreement, Clear Channel 
Outdoor’s Airport Division is implementing a digital advertising 
and sponsorship program designed to elevate the airport’s media 
environment. 
This “immersive, Hollywood-inspired experience” includes a 
digitally driven media network featuring themed design elements like 
gold-trimmed screen frames integrated into terminal architecture 
and strategically placed high-resolution screens capable of 3D 
anamorphic content and ultra-high-definition visuals. Sense of place 
and regional identity will be created through local imagery. 
“Our vision is to turn Hollywood Burbank Airport into an iconic 
and immersive media showcase that celebrates the creative 
spirit of Los Angeles,” says Morten Gotterup, president of Clear 
Channel Outdoor’s Airport Division. “We’re combining design, 
technology and storytelling to deliver premium opportunities 
for both national and local advertisers to reach travelers in 
meaningful, memorable ways.”
The partnership also allows advertisers to deliver brand 
consistency outside of the airport, with Clear Channel’s roadside 
digital and printed billboards throughout the Los Angeles metro area.
Each of the 14 holdrooms will have Internet Protocol TV, yet 
another marketing avenue for the airport. Working with Clear 
Channel, Kimball says the airport intends to display relevant 
airport information for waiting passengers. 
Kimball notes that the airport is actively working on its content 
strategy to define exactly the kind of messaging it will present to 
passengers. “It could be whatever we want, but we want to make 
sure it’s appealing and enjoyable,” he adds. Advertising screens 
are separate from airport-controlled content and flight-information 
displays. “That will be an ongoing collaboration with Clear 
Channel and our marketing team.”
Another way BUR is expanding its digital touchpoints across 
the passenger journey is through Boingo Media, an advertising 
platform from Boingo Wireless that reaches travelers as they 
connect to airport Wi-Fi.

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