18 INFO TECHNOLOGY November | December 2026 AirportImprovement.com BUR Ian Birnbaum, project manager with Burns Engineering, says treating every display as a canvas creates room for airport messaging, branding, wayfinding, concession information, gate details, website promotion and sense- of-place graphics. “It’s kind of a one-stop shop,” he remarks. The “BUR Board,” as it’s known internally, is made of two 15-food-wide displays located just after the new centralized passenger checkpoint. The direct- view LED dashboard powered by Passenger360® combines flight information, weather reports, wayfinding information, local imagery, information about terminal amenities and airport content in the area where departing passengers are orienting themselves after security screening. Adhering to the terminal’s overall design theme, it also includes images of searchlights used at Old Hollywood movie premieres. “Practical information and localization share the same canvas, helping passengers navigate their journey,” summarizes Synect Marketing Director Alison Weber. The strategically placed, highly dynamic displays engage travelers and encourage them to explore the airport by using branding, art and dynamic content along with context-aware flight information. “It creates a unique experience and something that makes it more exciting than just sitting at your gate in the airport,” Birnbaum says. “It helps encourage [travelers] to explore and see what else is going on around the airport.” In addition to the large BUR Board, Synect’s digital content management system coordinates: • two large video walls in the check-in lobby with airline branding and counter information; • four screens at the TSA checkpoint that show visual instructions to remind passengers of divestment procedures and help them prepare for screening; • five post-checkpoint flight information boards with content arranged in both traditional formats and more intuitive, futuristic interfaces; • 14 gate information displays in the boarding areas; and • six baggage information displays for arriving passengers. As a whole, the system is a combination of large-format LED video walls and high-resolution LED information screens. Content for a branded monument sign in the outdoor parking area is currently under development. Weber notes that throughout the new terminal, content is designed around what travelers need at each location, with a consistent airport identity. “Hollywood Burbank Airport brought content strategy into its infrastructure planning, and it shows,” says Montee Fiely, head of Strategic Engagement at Synect. “When you know what every display needs to do for passengers and operations when IDENTITY MANAGEMENT IAN BIRNBAUM MONTEE FIELY Displays include two long video walls in the check-in lobby.
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