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CONCESSIONS  
November | December 2026      AirportImprovement.com
GRR
Many of the same food trucks keep coming back year after 
year, which indicates the idea’s popularity. In addition, airport 
staffers report a lot of “positive chatter and feedback” on social 
media channels. 
Ruiz also notes that Tripadvisor ranks GRR’s viewing park as 
the second-most popular park in Grand Rapids, and it earns a 
4.7-star rating on Google reviews.
Moreover, it doesn’t just attract aviation geeks. “From my 
personal experience, I see a lot of high school kids hanging out 
and having a picnic and enjoying a nice summer day at a clean, 
safe and grassy area,” Ruiz comments. “I see a lot of different age 
groups. Maybe they do love airplanes, or maybe they just want to 
get some fresh air.”
Outreach Opportunity
Looking back, Ruiz says adding food trucks to the viewing park has 
enhanced an already popular attraction.
“It’s another way for us to further connect with the community,” 
he says. “Some people can’t use our airport’s amenities as 
passengers, so this gives us another way to connect with people 
and maybe even inspire young people to consider careers in 
aviation.
“This is our way of giving back to the community by continuing to 
invest in this amenity just like we invest in other areas of the airport.”
Because food trucks continue to be popular, operators are 
often looking for places to park during weekdays. It also taps into 
a local network of small businesses.
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A rotating group of six to eight food trucks 
comes every Wednesday during the summer. 

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