b'34 JFK TERMINALSHospitality Training to Enhance the Art of Travel The facility and technology components of the recent $1.5 billion redevelopment program at Terminal 4 in John F. Kennedy International Airport (JFK) are complete, but a focus on elevating the passenger experience continues. Roel Huinink, chief executive officer of the private terminal operator JFKIAT, emphasizes that employee engagement and service culture can shape the airport experience as much as thePHOTO: JFKIATphysical infrastructure. Combining hardware with heartware is how he puts it. The strategy to do so, known as the T4 North Star initiative, addresses five fundamental components: employees,government agencies, concessionaires, retailers and contractors. passengers, airlines, commercial offerings and terminalThe program works to build a unified culture that supports ambiance. Through this initiative, JFKIAT plans to bring thepositive passenger interactions through customer service physical transformation of T4 to life by redefining its concessionstraining, shared expectations and visual identity elements.options, elevating facility design elements and honing the customer service culture across the entire terminal. Were building customer experiences powered by the T4 State of Mind, where pride, community and innovation uniteJFKIAT is addressing the customer service aspect with aand that really aims to enhance the art of travel at T4, Huinink training program called the T4 State of Mind, which focusesremarks.on service excellence, innovation and community engagement. The curriculum aims to create a consistent hospitality standardThousands of employees wear T4-branded apparel and across all partners operating within the terminalairlines,participate enthusiastically in community-building programs,he adds.APRON LIGHTING SOLUTIONSHarry Reid International Airport (LAS) SCAN HERETO LEARN MORE2026 Musco Sports Lighting, LLC - ADLAL26-22026.01.02_ Winter 2026 Airport Improvement Magazine January February Issue Ad_Final.indd 11/2/2026 5:06:54 PMJanuary | February 2026AirportImprovement.com'