b'PUBLISHERS COLUMN 9Imitation is the Sincerest Formof Flatteryor DeceptionIn preparing this issue, I needed information about Harry ReidAre we destined to wave the white flag and International, so I typed the airport name into my browser. The firstput up with this? Not at all! Make it clear in URL on the list was vegasmeansbusiness.com. The second was every conceivable way which is the real airport las-vegas-airport.org. Also appearing on the list were las-vegas- website. The best defense is to provide more airport.com and harryreidairport.com.and better information than the wannabes.Which is the real/official airport website? In this case, there wereOne of the first places I would start isPAUL BOWERS, PUBLISHERtwo, not one. Vegasmeansbusiness.com and harryreidairport. looking closely at the content provided by your competitors. Make com are the real McCoy, I mean McCarran, no Reid. But all foursure that any features and benefits are better on your website websites displayed photos and information about the airport. Tothan theirs. Also, check how easy it is to connect with the leaders/the untrained eye, the two imposters can look legit, even thoughdepartments at your airport. Many of you do an excellent job the sites do confess (in smaller fonts) that they are not official.providing contact information. But there is still a large contingent of This online sleight of hand is not unique to LAS. It is somethingairport websites without any clues about who is running the various many commercial airports are dealing with. Airports that need todepartments and how to get ahold of them.inform their own passengers and public have to compete withCompetition can be a real pain in the butt. However, it also entrepreneurs with websites designed purely to cash in on veryinvariably makes us better. Lets make our websites better.visible public assets. Naturally, the more traffic you bring to yourCheers!website, the more valuable it is. Websites are now in the same category as Rolex watches and Gucci handbags: buyer/user beware. www.concord-cc.comCOST ESTIMATING COST MANAGEMENT COMMISSIONING FACILITY CONDITIONENERGY MODELING/ ASSESSMENTS LIFE CYCLE COSTSSUSTAINABILITYREAL ESTATE COSTPROJECT MANAGEMENT/ CONSULTING ADVISORY SERVICES SEGREGATION OWNERS REPRESENTATIONMITIGATING RISKTHROUGHOUT THELIFE CYCLE OF A PROJECT OR PROGRAMAirportImprovement.comMay | June 2022'