24 double-sided LED displays and two link bridge displays were installed and activated early in 2021
BROOKINGS, S.D. – Apr. 13, 2021 – Daktronics has partnered with Emaar Malls to design, manufacture and install 24 double-sided indoor LED banner displays and two link bridge displays at Dubai’s Marina Mall in the United Arab Emirates. Installation and activation of the displays was completed in early 2021 as they are now operational and sharing messages with guests.
Lining the open atrium area of the mall between floors, these 24 double-sided displays are installed to share branding and tenant advertising and information. Each display measures 2 meters high by 1 meter wide and features 2.5-millimeter pixel spacing.
The two link bridge displays are located in the Dome Atrium. Each measures 1.5 meters high by 12.5 meters wide and each features 3.9-millimeter pixel spacing to bring additional messaging and branding opportunities to the mall.
“Emaar Malls is always keen to keeping current with the latest technology trends; they are continuously upgrading their systems with top-of-the-line display quality and performance to exceed the market expectations,” said Ahmad Dahmash, Daktronics regional manager. “The Marina Mall digital installation allows for high flexibility for adjusting messages quickly.”
The tight pixel pacing of all 50 displays ensures crisp, clear imagery at a higher resolution for audiences and shoppers as they pass by. Content and messaging can be coordinated on all displays at the same time or adjusted by area of the mall or direction patrons are facing as they move about the space.
About Daktronics
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.
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Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is intended to enjoy the protection of that Act. These forward-looking statements reflect the Company's expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectations, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts and orders, fluctuations in margins, the introduction of new products and technology, the impact of adverse weather conditions, increased regulation and other risks described in the company's SEC filings, including its Annual Report on Form 10-K for its 2020 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.
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