Corporate Culture, Visual and Verbal Identity to Reflect “Genuine Ingenuity”
NASHVILLE – Gresham, Smith and Partners, the 51 year-old architecture, engineering and design practice, is now Gresham Smith. The new, simplified name is being announced as part of the launch of a new brand strategy – which comes complete with a new visual and verbal identity and refreshed website. The brand strategy is encapsulated by Gresham Smith’s brand promise and tagline: Genuine Ingenuity. No matter who the firm works with, clients, employees, partners and community organizations can all expect to collaborate with authentic, personable people who produce highly functional and highly creative solutions.
“As a practice, we are constantly evolving to help our staff, clients and communities thrive,” said Chairman and CEO Al Pramuk. “The Gresham Smith rebrand honors the legacy of our firm while signaling that we are moving forward as an organization and continuing our commitment to build trust, genuinely care for our staff, clients and community needs and provide creative solutions for our communities’ most vital institutions and infrastructure.”
The simplified company name retains brand recognition in the market and honors the firm’s founders, Batey Gresham and Flem Smith. The new brandmark is composed of two simple shapes. The half circle represents Gresham Smith’s genuine, well-rounded people and the precise, upward facing triangle represents progress and ingenuity. The two forms together illustrate the scale of the small and large impacts made by the organization and communicates how the firm broadly shapes communities with precision and attention to detail.
While the company name, brandmark and tagline have changed to better reflect where the firm is today, Gresham Smith’s mission remains the same—to be the best consultant serving the built environment by focusing on the success of its clients.
About Gresham Smith:
Gresham Smith is a team of diligent designers, creative problem-solvers, insightful planners and seasoned collaborators who work closely with clients to improve the cities and towns we call home. Our employees are diverse in experience, yet we all have one thing in common: genuine care for each other, our partners and the outcome of our work. From roadways and pathways that connect people and places, to hospitals that promote well-being and recovery, to corporate campuses that encourage productivity and teamwork, we have the pleasure of designing communities' most vital institutions and infrastructure. Learn more at GreshamSmith.com.
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