Signature celebrates a new logo and brand elements inspired by precision, connection and progression throughout its network.
March 4, 2024 - Signature Aviation, the world’s largest private aviation terminal operator, today revealed a visual identity transformation, including a new logo and brand elements reflective of its mission to connect the world through safe, seamless and exceptional experiences. Signature’s new look and feel represents a commitment to innovation and the company’s role in empowering its guests, team members and communities to soar to new heights.
“Our new brand heralds Signature’s transformation as the world’s preeminent hospitality company in aviation,” said Signature Aviation Chief Executive Officer Tony Lefebvre. “At every step of the guest journey, we aim to exceed their expectations by delivering a modern, innovative and exceptional experience. For our team members and communities, we endeavor to be an employer of choice and a force for good. Our new visual identify embodies that, conveying a standard that is second to none and how Signature connects the world to help everyone soar.”
Signature’s transformation symbolizes many of the significant commitments made throughout its business to innovate and elevate the connection with guests, from reimagining the experience at its terminals and introducing a new coffee program with Lavazza to adding innovative technology that streamlines guest communications.
The guest connections at the heart of the brand’s inspiration are a tribute to Signature’s team members, recently earning “Best and Brightest Companies to Work For” recognition for the business. A commitment to excellence in safety, teamwork, trust and innovation has helped champion a culture that keeps precision and connection at the heart of every guest interaction.
“The Signature experience is built on a culture of hospitality, from consistently anticipating, communicating and delivering our guests' needs on-time, to fostering authentically warm and appreciative environments.” said Signature Aviation Chief Commercial Officer Derek DeCross. “This brand transformation allows us to bring the most crafted, exceptional experience in private aviation to every guest we serve at every connection point across our global network.”
New brand elements will be showcased at Booth 1100 at the 2024 NBAA Schedulers and Dispatchers Conference (SDC) in Fort Worth, Texas from March 12-14, 2024. Insights from the design process and visual identity update will be available via interactive content within Signature’s booth.
Precision, connection and progression are the core design principles for the update, showcasing the momentum and warmth that Signature’s guests experience every day. Key elements include:
New logos, colors and visual communications will be reflected immediately on digital platforms today. Updates to Signature’s network of terminals have begun in early 2024, including recently completed changes at Signature’s Harry Reid Airport location in Las Vegas, Nevada.
ABOUT SIGNATURE AVIATION
Signature Aviation is the world’s preeminent aviation hospitality company, offering exceptional experiences and essential support services to business and private aviation guests. The company’s large-scale infrastructure footprint enables travel, fosters human connection and is a critical global economic driver. Signature operates an industry-leading network of private aviation terminals, with over 200 locations covering key destinations in 27 countries across five continents and is the largest distributor of sustainable aviation fuel (SAF). The company also offers nearly 15 million square feet of carbon neutral multiuse office and hangar real estate globally, providing unique networkwide benefits and advantages to guests who base their aircraft at a Signature location. For more information, please visit www.signatureaviation.com.
2022 Charlotte Douglas International Airport Report of Achievement
Giving back to the community is central to what Charlotte Douglas International Airport and its operator, the City of Charlotte Aviation Department, is about, and last year was no different.
Throughout 2022, while recovering from the COVID-19 pandemic, we continued our efforts to have a positive impact on the Charlotte community. Of particular note, we spent the year sharing stories of how Connections Don't Just Happen at the Terminal - from creating homeownership and employment opportunities to supporting economic growth through small-business development and offering outreach programs to help residents understand the Airport better.
This whitepaper highlights the construction projects, initiatives, programs and events that validate Charlotte Douglas as a premier airport.
Download the whitepaper: 2022 Charlotte Douglas International Airport Report of Achievement.