#Social Media Presence - Punta Gorda (PGD)

#Social Media Presence - Punta Gorda (PGD)
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Ever mindful of marketing, Punta Gorda Airport (PGD) is providing guests with life-size scenes for selfies and group photos that highlight southwest Florida’s best features. In mid-February, PGD estimated that posts to social media, associated shares and general media attention about the photo spots have garnered a reach of about 260,000.

“People are embracing the concept, but they still have to wear masks in the terminal,” says Kaley Miller, the airport’s marketing and communications manager. “We expect it to be even more popular when the mask mandate is lifted.”

In the meantime, staff members remind guests to keep their masks on and “smize” (smile with their eyes).

The airport’s first photo op spot debuted last fall, through a partnership with the Arts and Humanities Council of Charlotte County. Local artist Larry Palmer, whose commissioned works appear elsewhere in the airport, donated his time to paint a sunset over the local harbor. The project team hung Palmer’s mural pre-security to make it accessible the general public as well as passengers, and staged the area with Adirondack chairs.

Reaction to the sunset vignette was so positive, PGD recently added two more photo op spots. This time, the airport used photographs for the backdrops and partnered with the Punta Gorda/Englewood Beach Visitor and Convention Bureau. Scenes just outside the baggage claim feature two popular local activities: fishing and stand-up paddleboarding. Full-size props add to the visual appeal, and signage reminds guests to post their photos with #FlyPGD, #Best SideOutside and #PGDSmize.

In February, airport marketing personnel were devising a prize program to reward guests who use the hashtags when posting or sharing their photos. 


Integration of GIS with CMMS & EAM Systems

A growing number of Airports, Warehouses, private and public utilities today are implementing Computerized Maintenance Management Systems (CMMS) and Enterprise Asset Management (EAM) systems. In 2019, the CMMS software market was worth $0.92 billion. By 2027, it is expected to reach $1.77 billion, increasing at a compound annual growth rate (CAGR) of 8.58% during 2020-2027.

This developing interest in asset and maintenance management is driven by the multiple benefits that an EAM system and a CMMS offer in terms of prolonging the useful life of maturing infrastructure, and assets. On the other hand, a geographic information system (GIS) offers exceptional capabilities and flexible licensing for applying location-based analytics to infrastructures such as airports, roadways, and government facilities.
Both GIS and CMMS systems complement one another. For companies looking to increase the return on investment (ROI) on their maintenance efforts, integrating a GIS with a CMMS platform is an expected headway that can considerably improve the capabilities of their maintenance crew and give them the best results.
This whitepaper takes a closer look at the definitions and benefits of GIS, EAM, and CMMS. Moreover, it sheds light on some important considerations associated with the integration of GIS with an EAM system and CMMS. It also presents a powerful solution to streamline the integration process.


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