b'22 JFK CONCESSIONSNew Beauty Concept Store at JFK Intl Caters to Style-Conscious PassengersBY NICOLE NELSONIn addition to yellow taxicabs andto most U.S. terminals, the facility is privately world-class arts, New York City isoperatedby JFK International Air Terminal known for cutting-edge fashion andLLC (JFKIAT). JFKIATs managing member beautyand they all can be found at Johnis Schiphol USA Inc., a U.S. affiliate of Royal FACTS&FIGURESF. Kennedy International Airport (JFK). A newSchiphol Group, the Dutch company that retail concession in Terminal 4 showcases theoperates and owns various-sized stakes in a Project: Beauty-Oriented Retail Concession citys focus on beauty, in particular.handful of overseas airports.Location: John F. Kennedy Intl Airport The DFS Beauty Concept Store featuresJose Cuevas, senior Terminal: 4 more than 20 brands of cosmetics andmanager, Commercial for Name: DFS Beauty Concept Store beauty products ranging from iconicJFKIAT, notes that the Retailer: DFS Group classics such as Dior, MAC and NARS, tounique concession was Store Size: 1,030 sq. ft. trendy niche-oriented lines including Drunkdeveloped to serve the Elephant, Kylie and Malin & Goetz. Some of24 million passengers Grand Opening: Ribbon-cutting party May 10;the stores brandsKylie, Drunk Elephant,that traverse Terminal product demonstrations by professional makeupand Mario Badescu, for instancehave4 annuallyespeciallyJOSE CUEVASartists, promotional offers & live entertainment for next 5 weekends never before been sold in an airport.those who want to buy Products: More than 20 lines, including MAC,Luxury travel retailer DFS Group chosesome of the most popular cosmetic brands Anastasia Beauty, Benefit, Dior Backstage, Farmacy, ITJFKs Terminal 4 as the venue for its newin the business. Keenly aware that beauty Cosmetics, Malin & Goetz, Moroccan Oil, NARS concept because the concourses are filledproducts across all categories are on the Points of Difference: Wide product selection,with stylish and chic passengers. In contrastuptick, Cuevas is optimistic about how the including brands otherwise not available in airports;new store will perform. product demonstrations; in-store DJ September 2023AirportImprovement.com'