b'CONCESSIONSJFK 23Due to changing passenger needs and how the world of retail continues to evolve, JFKIAT and DFS partnered to create a one-stop shop with unique brand options, he remarks. The store itself represents a new concept for DFS Group, which specializes in luxury travel retail. Timothy Bidmead, the companys general manager at both JFK and San Francisco International Airport, notes that the new Terminal 4 store is specifically designed to appeal toTIMOTHY BIDMEADdomestic travelers and local New Yorkers alike. Our main beauty store, which is centrally located in the T4 retail lounge, features legacy brands that have strong followings among international shoppers, Bidmead explains. This new space, closer to the domestic gates, gives us the opportunity to trial, test and incubate brands that are new to travel retail.The concept is also designed to be more experimental, so it features actively trending brands. For instance, the store added Fresh in June and Sol de Janeiro in August. The team will constantly be on a lookout for new brands to bring in with the aim to delight and excite our discerning customers,The new store carries more than 20 brands of cosmetics and beauty products. says Sandra Dulac,Visiontron AI ad-EWR-41123.pdf 1 4/11/23 4:00 PMU.S. Division senior assistant manager of Beauty Merchandising Operations for DFS. Cuevas appreciates the companys broad range of productSANDRA DULAClines, both duty-free for international passengers and duty-paid for domestic travelers. He is especially enthusiastic about targeted products that DFS Cfeatures in its new store to support domestic- Mbased collaborations and partnerships JFKIATYhas with Delta Air Lines and Hawaiian Airlines.CMWe have millions of passengers here that MYare traveling domestically, so that was a group that we wanted to cater towards, which weCYhave certainly been able to accomplish withCMYthis concept, he relates.KGrand EntranceMuch to the delight of passengers, DFS featured a variety of in-store activations, including brand demonstrations and product specials during the grand opening of its new Beauty Concept Store. AirportImprovement.comSeptember 2023'